Wared Seger is the co-founder and CEO of Parrot Analytics, a data science company that empowers media companies, brands and agencies to understand global audience demand for television content.
With a background science commercialization, Seger believes that society’s biggest advancements have come from an intersection of science, technology and entrepreneurship. As storytelling plays an integral part of bringing any vision to life, advancing the television industry is a mission with purpose. With antiquated audience measurement systems and a rapidly fragmenting OTT landscape, understanding what global audiences are demanding is anything but simple. It is only apt that a company founded by Seger, built on the belief in “the magic of content and the impact it has on people’s lives” and whose mission is to “connect content creators with consumers”, solves the issue.
Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This, combined with a cutting-edge artificial intelligence platform, allows the company to provide unprecedented insights into geographic-specific audience demand for content. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.
A technology entrepreneur and leader at heart, Seger has led Parrot Analytics’ vision and strategy since founding. He is responsible for all strategic facets of the company and has led the impressive growth of the company from inception to global expansion.
He has an academic background in neuroscience and had published the world’s first quantitative Master's thesis on founder succession in technology companies.