Ross McCray is the Co-Founder & CEO of VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising. In this role, Ross leads the strategic direction for the company, ensures a superior platform for clients and partners, and instills a thriving, competitive, and healthy work environment for employees. Ross is one of the youngest and brightest minds in technology and has been lauded by Forbes as a 30 under 30 and Entrepreneur as a 25 under 40. Prior to co-founding VideoAmp, Ross was Head of Product and Technology at Channel Factory, an online video distribution and data platform that provides advertisers a single solution for brand safety and improved performance through contextual video targeting. As one of the first YouTube seeding experts, Ross helped bootstrap and grew the business to a client base of over 350+ of the Fortune 500 brands. Ross attended UCLA and studied mathematics and astrophysics. In his spare time, Ross enjoys being active and works out seven days a week, thinks about different ways to lifehack, and invests and advises startups.