Executive Director, Business Development
Spectrum Reach/ Charter Communications
Peter Hopkins is the Executive Director of Business Development for Spectrum Reach, the Advertising Sales Division of Charter Communications. His areas of focus span across Advanced TV Development, Agency Partnerships, and Addressable sales strategy on multiple media platforms. Hopkins leads corporate and client development efforts across these areas, with a specialty in audience-driven marketing solutions and multiscreen video consumption such as VOD and TVE/OTT. With Hopkins’ guidance, Spectrum Reach has piloted innovative targeting and measurement programs for audience and addressable sales solutions. He’s led efforts to scale these solutions and commercial components across the company, with data and tech partners, and in the client marketplace.
Hopkins joined Charter Communications (formerly Time Warner Cable) in 2003 and has served in multiple leadership roles within the Media and Advertising Sales Division. He ran the Response Media Division for several years, including Direct and Indirect (Programmatic TV lite) sales channels, during which he successfully executed a turnaround strategy to transform the division into a best-in-class platform and team that saw more than 70% revenue and high yield growth. While operating the Response Media Division, Hopkins continued to lean into Advanced TV (Addressable, VOD, TV Everywhere, Set-Top-Box Data) to build strategy and value propositions as well as execute go-to market plans to service advertisers from Main Street to Madison Avenue.
Earlier roles at Charter include selling interactive TV (including the company’s first national campaign), as well as sponsorship sales of NY1 News and SportsNet NY (home of the NY Mets).
He is actively involved across the industry, serving on committees such as the IAB Advanced TV Committee.
Hopkins holds a B.S. from Towson University. He met his wife Stacie through the business (she was a buyer) and has two sons, who consistently give him a new perspective on marketing. He’s always looking for his next binge-watching television experience.