SVP, Branded Partnerships
At Lionsgate’s Debmar-Mercury, Karen Bonck collaborates with top advertisers, showrunners and talent to lead the company's branded content creative and monetization, across all platforms.
Karen champions content that reaches consumers at scale, while maintaining authenticity. She achieves this by using the way consumers editorially interact with each new platform as the beacon for connecting brands with people - whether through intentionally disruptive or native methods. In addition to innovating new in-program, social and digital ad products, Karen is moving the business forward with partnerships to increase the distribution and AVOD capabilities of branded content across social and OTT platforms. All of which has resulted in Debmar-Mercury’s largest branded partnerships to date.
Karen has spent her career forging strategic partnerships and tapping into company portfolios to create new opportunities for advertisers. Prior to joining Debmar-Mercury in 2014, she worked in Client Solutions at NBCUniversal, helping to launch the new portfolio division. Before that, she worked in multiple roles at The Walt Disney Company, including ABC Television and Disney ABC Unlimited, negotiating branded content deals for broadcast, as well as leveraging the entire company including music, digital assets, sports, and parks.