David Coletti is the Vice President of Sports Insights & Strategy at iSpot where he leads advancement in sports measurement capabilities, delivers thought leadership about sports viewing behavior, and provides consultative guidance on sports programming, advertising and sponsorship strategies. Coletti joined iSpot after more than two decades at ESPN and Disney, where he grew digital audiences and developed business strategies across a variety of roles.  At ESPN, he was instrumental in incorporating streaming audiences into viewership metrics, established the ESPN+ consumer research unit and built ESPN’s social listening practice. At Disney he established the Media Distribution Insights group to drive monetization strategies with linear and streaming distributors. His expertise in storytelling and delivering actionable insights makes him a pivotal figure in sports media innovation.