Name
Show & Tell: Surviving Sports Fragmentation
Date & Time
Monday, September 9, 2024, 9:40 AM - 10:10 AM
Speakers



Description
Show & Tell: Surviving Sports Fragmentation
Sports are the most dependable way to draw live audiences to TV, but the coveted rights have created a splintering landscape for viewers and brands. Executives from VIZIO and iSpot will showcase how each is deploying new approaches to help audiences and advertisers defeat fragmentation. Short demonstrations by each will be followed by a short Q&A.