Midday Spotlight: Disney and Streaming Ad Innovation

As one of the earliest pioneers of viewer-initiated formats for streaming with Hulu, Disney has its finger on the pulse of how emerging channels are changing consumption – and audience appetite for ad experiences that complement, not disrupt the content they’re enjoying. Experiences have since evolved beyond the pause and the binge, with new advancements in machine learning and AI, gamification and shoppable formats entering the mix. Hear from Jamie Power, Senior VP, Addressable Sales for Disney, and leaders on the buy side, about Disney’s progress in ad innovation and where advertisers are leaning in.