Name
Reflecting Latinos in Original Productions
Date & Time
Wednesday, September 11, 2024, 3:30 PM - 4:15 PM
Speakers
Adriana Waterston - Horowitz Research, a division of M/A/R/C Research
Oswald Mendéz - Canela Media
Marc Perez - Sirk Productions
Hortensia Quadreny - Warner Bros Discovery
Frank Scheuermann - Endemol Shine Boomdog
Oswald Mendéz - Canela Media
Marc Perez - Sirk Productions
Hortensia Quadreny - Warner Bros Discovery
Frank Scheuermann - Endemol Shine Boomdog
Description
Reflecting Latinos in Original Productions
This panel of programming and promotional execs join content creators for a moderated conversation reflecting on several recent examples where integration of Latino talent and cultural references in new original programming successfully proved the strong appeal of Latino talent in attracting Hispanic viewers.