Laura Schmidt is a Senior Media Director at the University of Phoenix, a higher education institution dedicated to helping working adults enhance their careers. She is a data-driven marketer who develops media strategies that achieve business goals. This currently includes overseeing linear TV, CTV and audio investments and measuring their impact.

Prior to University of Phoenix, she led customer acquisition marketing for 1-800 Contacts. Before 1-800 Contacts, she worked for the Advertising Research Foundation and Macy’s Inc in marketing and media roles. Laura received a Bachelor of Arts in History from Northwestern University. Laura lives in Park City, UT with her husband and two daughters.