Name
Marketer Case Study: Creative Rotation Optimization with the University of Phoenix
Date & Time
Monday, September 11, 2023, 9:35 AM - 10:00 AM
Laura Grover Laura Schmidt
Description

Marketer Case Study: Creative Rotation Optimization with the University of Phoenix

Laura Schmidt, Senior Media Director, University of Phoenix, and Laura Grover, head of client solutions at EDO, will discuss how using real-time data about engagement with creative can boost return on advertising spending in flight. The University of Phoenix was one of the first advertisers to use EDO’s Creative Rotation Optimization product, which has improved campaign performance by as much as 20%.