Name
Panel | Addressable Advertising
Date & Time
Monday, September 11, 2023, 10:35 AM - 11:05 AM
Speakers
Danielle Delauro - The VAB
Matt Barnes - Disney Advertising Sales
Rob Christensen - Vevo
Matt Frattaroli - Alliant
Danielle Delauro Matt Barnes Rob Christensen Matt Frattaroli
Description

Panel | Addressable Advertising

Linear TV is getting more addressable thanks to technology and new alliances among distributors. At the same time, FAST channels and smart TV makers are offering addressable capabilities. Hear how marketers can orchestrate campaigns across platforms to reach consumers at scale