Panel | Addressable Advertising
Date & Time
Monday, September 11, 2023, 10:35 AM - 11:05 AM
Danielle Delauro Matt Barnes Rob Christensen Matt Frattaroli

Panel | Addressable Advertising

Linear TV is getting more addressable thanks to technology and new alliances among distributors. At the same time, FAST channels and smart TV makers are offering addressable capabilities. Hear how marketers can orchestrate campaigns across platforms to reach consumers at scale