As Chief Revenue Officer, Carol Hinnant represents Comscore’s revenue-generating operations across the company’s television, and cross-platform business units. Carol is responsible for building, nurturing, and managing sales and service teams across all client verticals to grow revenue, expand client relationships, develop new business, and leverage her marketplace expertise to increase sales channel profitability. As a member of Comscore’s executive leadership team, she develops and executes strategic plans for marketplace evolution and revenue optimization, while developing vital relationships that fuel Comscore’s revenue streams, and evangelizing marketplace evolution for new currencies and services.
A seasoned media industry professional with more than 30 years of experience, Carol draws upon a wealth of knowledge in the fields of strategic business development, sales distribution and planning within the media and entertainment sectors in her role at Comscore.
“Comscore is truly unmatched in the quantity and quality of information it can provide,” Carol says. “These insights allow us to tackle any challenge with a level of credibility and creativity no other measurement company can provide. We are a client driven organization that takes on the industry’s most complicated measurement challenges and creates solutions that meet the industry needs.”
Prior to assuming her role as Chief Revenue Officer, Carol served as Executive Vice President, National Media at Comscore. Before joining Comscore, she served as Senior Vice President, National Television Sales at Rentrak and spent 15 years growing multiplatform distribution channels for cable network giants and emerging niche networks. Carol entered the media industry via HBO’s legal department and credits the vast experiences she gained through her industry employment as the basis for her success at Comscore.
In 2021, Carol was named a “Most Powerful Women” in the media industry by Cablefax, in the 2017, Carol was named a “Woman to Watch,” in the cable industry by Multichannel News and Women in Cable Television (WICT) and a “Rainmaker” by CTAM in 2008. Carol also represents Comscore in its work with critical industry organizations such as ARF, CIMM, IAB, ANA, and MMA. Carols is also a member of CTAM and Chief.