Name
PANEL: The Local View
Date & Time
Monday, September 12, 2022, 2:35 PM - 3:15 PM
Speakers
Jon Lafayette - B+C Multichannel News
Carol Hinnant - Comscore, Inc
Jim Loughran - Viamedia
Christopher Martinez - Hearst Television
Kristin Wnuk - Madhive
Carol Hinnant - Comscore, Inc
Jim Loughran - Viamedia
Christopher Martinez - Hearst Television
Kristin Wnuk - Madhive
Description
PANEL: The Local View
Local advertisers are looking to take advantage of advanced advertising to target companies. Local stations and cable operators are cashing in with fast growing digital and over-the-top businesses. What’s next for local media outlets?