Full Name
Louis Maldonado
Job Title
Partner, Managing Director
Company
d exposito & Partners
Bio

Louis is an award-winning marketing strategist and communications professional that specializes in Hispanic and multicultural marketing,  advertising, content creation and communications. At d expósito & Partners, Louis leads cross-functional teams for several key client accounts, leveraging his deep expertise in branding, insights and strategy, public relations and grassroots outreach to develop breakthrough campaigns that effectively connect with the increasingly diverse Hispanic communities across the U.S. 

Louis’ work has been recognized with several awards in marketing, advertising and content creation circles, including the North American Effie, two David Ogilvy Awards, five Hispanic Marketing Council Strategic Excellence Awards, three “Big Apple” Awards from the Public Relations Society of America and five ¡Bravo Awards! from the Hispanic Public Relations Association. He has received nine Emmy nominations over five years for long-form content airing as television programming. His experience spans several categories, including Non-profit, Packaged Goods, Quick-Service Restaurants, Healthcare, Managed Care, Government, Data Science, Entertainment and Tax Preparation Services, among others.

Louis is a staunch champion for the Hispanic community and currently serves as Board Chair of the National Puerto Rican Day Parade, where he has been instrumental in ushering in a new era for this iconic institution. In 2020, City & State, the premier media organization dedicated to covering New York’s local and state politics and policy, named Louis as one of the “Latino Power 100,” a list of distinguished leaders that have helped promote and shape diversity in New York. He was also recognized by the ANA Educational Foundation (AEF) in their inaugural group of “50 AEF Talent Champions” in 2020, which included noteworthy individuals that represent Fortune 100 companies, leading advertising agencies, publishers and other media companies that have helped promote the study of marketing and advertising by fostering ties between their industries and Academia. 

Louis holds an MBA from Indiana University, and he has served as guest lecturer at reputable universities, including NYU, Columbia, Fordham, Duke and others. A classically trained musician and supporter of the Arts, Louis has served on the Boards for the Opportunity Music Project, The Limón Dance Company and The Philharmonic Orchestra of the Americas.

Louis Maldonado