Marilu Galvez - President and General Manager WABC
Louis Maldonado - d exposito & Partners
Joe Torres - WABC-TV
Original Production Roundtable: How Television Has Embraced A Legacy Cultural Event
For about four decades, television has played a significant role in positioning the Annual National Puerto Rican Parade as one of the legacy cultural events for Hispanics, notably the millions of individuals who proudly identify by their Puerto Rican heritage. This roundtable includes the key players who were responsible for continuing this legacy in 2022, including the on-air host, the television executive, and the head of the parade’s organizing committee. Hear how language, sponsorship and broadcast distribution partnerships have each played a role in the nationwide coverage of this annual event through linear, streaming, and on demand channels.