As Managing Director of DE&I Investment at OMG, Michael Roca advocates for a more equitable media and marketing ecosystem by highlighting the business imperative of engaging diverse segments. He has also helped marketers such as Diageo, Google, and P&G diversify the mix of their media partnerships by shining a light on the capabilities of diverse owned, operated, and targeted media. He has a proven track record of success in building culturally relevant and effective media strategies that drive brand growth and loyalty among diverse segments.
He holds a BA in Communications from St. John’s University and an MBA from Nova Southeastern University. Michael also advances DE&I causes on the corporate front as the executive sponsor of OMG’s Hispanic/Latin BRG while also sitting on the board of Omnicom’s LatinX ERG, AcentO.
Michael resides in America’s most vibrant and eclectic city, Miami, with his wife and their three children.