Karina Dobarro - Horizon Media
Katina Papas Wachter - Roku
Isabel Rafferty - Canela Media
Michael Roca - Omnicom Media Group
Laura Willis - Navigation Blvd
Advertising Panel: Embracing Hispanic Consumers in The Evolving Media Environment
In today’s economy, advertisers are increasingly focused on cultural relevancy, and prioritizing Hispanic consumers to ensure profitability. This roundtable of media buyers and media sellers discuss the immediate opportunities for growing the Hispanic media business, and opportunities for brands, in the evolving landscape that includes both linear inventory, and an ever-expanding number of options offered by streaming.