Opening Keynote: The Buyer’s POV

Marketers want and need advanced advertising solutions to grow as part of their video investment strategy. But are we at an inflection point? Can today’s products scale to overcome continuing audience and impact declines of linear TV? Or do we need to evolve the approach? What works, what doesn’t, and what’s worth paying for? How do we remove barriers to further growth? Adam Gerber, who oversees U.S. investment strategy for GroupM shares thoughts on the what media companies, platforms and measurement solutions – and most importantly clients – need to do to succeed.