Data is now defining the relationship between programmers, distributors and advertisers -- and the viewers and subscribers they serve.
Data is being used to make programming decisions, segment markets, profile viewers and provide solutions to advertisers.
The problem: there's too much information available. There's too much data, but not enough insight.
If this sounds familiar, you'll benefit from the TV Data Summit at NYC Television Week.
TV Data Summit has grown out of conversations at Next TV Summit NYC, Advanced Advertising Summit, Programmatic Summit and other events presented by Broadcasting & Cable and Multichannel News in recent months.
At TV Data Summit, you'll hear from and connect with the top minds in the industry who are using data to shape the industry's future and build new business opportunities for broadcasters and OTT providers.
You’ll end the day with some useful insights of your own.