TV Data Summit
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Register October 31, 2018 | Westin NY at Times Square
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TV Data Summit

Data is now defining the relationship between programmers, distributors and advertisers -- and the viewers and subscribers they serve.

Data is being used to make programming decisions, segment markets, profile viewers and provide solutions to advertisers.

The problem: there's too much information available. There's too much data, but not enough insight.

If this sounds familiar, you'll benefit from the TV Data Summit at NYC Television Week.

TV Data Summit has grown out of conversations at Next TV Summit NYC, Advanced Advertising Summit, Programmatic Summit and other events presented by Broadcasting & Cable and Multichannel News in recent months.

At TV Data Summit, you'll hear from and connect with the top minds in the industry who are using data to shape the industry's future and build new business opportunities for broadcasters and OTT providers.

You’ll end the day with some useful insights of your own.

Register

SPEAKERS

Larry Allen

VP, Ad Innovation & Programmatic Solutions
Turner

Jason Bolles

SVP & Managing Director, Gracenote Video Personalization
Gracenote

Tripp Boyle

SVP, Sales Strategy & Business Development
Connekt Inc

Jane Clarke

CEO & Managing Director
Coalition for Innovative Media Measurement (CIMM)

Julie DeTraglia

Vice President and Head of Research
Hulu

Tim Hanlon

Founder/CEO
The Vertere Group, LLC

Jessica Hindlian

Head of TV Platforms
LiveRamp

Jessica Hogue

SVP, Product Leadership
Nielsen

David Hohman

Managing Director
Nielsen

Beth Logan

Chief Data Scientist
DataXu

Claudio Marcus

General Manager
Comcast/FreeWheel Data Platform

Amarachi Miller

Director, Global Product Management
[m]PLATFORM @ GroupM

Dave Morgan

Founder/CEO
Simulmedia

Zeev Neumeier

Co-founder and SVP of Product
Inscape

Haile Owusu

SVP, Analytics, Decisions & Data Sciences
Turner

Jay Prasad

Chief Strategy Officer
VideoAmp

Dan Robbins

Head of Ad & Programming Research
Roku

Eric Schenk

Technical Director, Office of the CTO
Google Cloud

Dan Schiffman

Chief Revenue Officer & Co-Founder
TVision Insights

Joe Schramm

Managing Partner & President
Schramm Marketing Group

Vik Sharma

SVP, Client Leadership, Media & Tech
Kantar Media

Howard Shimmel

President
Janus Strategy & Insights

Jonathan Steuer

Chief Research Officer
Omnicom Media Group

Radha Subramanyam

Chief Research
& Analytics Officer
CBS Television

Ben Tatta

Co-Founder & President
605

Andrew Ward

EVP/GM
NCC Media

Tom Weiss

CTO and Chief Data Scientist
Dativa

Harmen Westra

VP of Sales
iSpot.tv

Alan Wolk

Co-Founder/Lead Analyst
TV[R]EV


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PROGRAM

October 31, 2018


8:00 - 9:00 am

Registration Opens & Welcome Coffee

9:00 - 9:10 am

Welcoming Remarks

Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC

9:10 - 9:35 am

Opening Keynote Presentation/Conversation

As data stockpiles continue to expand at breakneck speed, media organizations are struggling with mastering their data and deriving insights that impact the bottom line. Getting your data house in order is the first step, but what comes next? Hear how forward-thinking media organizations are innovating for the future with analytics and machine learning to maximize engagement throughout the audience lifecycle.

Presenter:
Eric Schenk, Technical Director, Office of the CTO – Google Cloud Media

9:40 - 10:20 am

Panel Discussion: “TV” Audience Measurement in a Digital World

The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators advertisers can keep up, and ultimately benefit.

Moderator:
Alan Wolk, Co-Founder/Lead Analyst - TV[R]EV

Panelists:
Julie DeTraglia, VP & Head of Research - Hulu
Harmen Westra, VP of Sales - iSpot.tv
Jessica Hogue, SVP, Product Leadership – Nielsen
Dan Schiffman, CRO & CO-Founder – TVision Insights
Jay Prasad, Chief Strategy Officer – VideoAmp

10:25 - 10:40 am

Networking Break

10:45 - 11:10 am

Keynote Presentation

Presenter:
Radha Subramanyam, Chief Research & Analytics Officer - CBS Television

11:15 - 11:55 am

Panel Discussion: Smart TV Data: ACR, Watermarking & More

As “TV” consumption continues to not only grow, but also morph and splinter into a myriad of viewing environments, it doesn’t take a rocket scientist to recognize that legacy sample-based linear measurement methodology can no longer be solely relied upon to divine the entirety of viewing behavior. In this panel, we will discuss the growing array of new data sources (and potential Nielsen-challenging currencies) that programmers and advertisers are tapping into to help discern real-world video consumption.

Moderator:
Jane Clarke, CEO & Managing Director – Coalition for Innovative Media Measurement (CIMM)

Panelists:
Zeev Neumeier, Co-founder & SVP of Product – Inscape
Jason Bolles, SVP & Managing Director - Gracenote Video Personalization
Haile Owusu, SVP of Analytics, Decisions and Data Sciences – Turner
Vik Sharma, SVP Client Leadership, Media & Tech – Kantar Media

12:00 - 12:30 pm

Lunch & Schmooze

Take a break, grab a gourmet box meal of your choice, and then head back inside the main conference room to enjoy our exclusive lunchtime conversation focusing on Cross-Screen Measurement – hosted by VideoAmp!

12:30 - 1:10 pm

Lunchtime Discussion: Cross-Screen Measurement & The Metrics That Matter

VideoAmp hosts a special discussion around the latest innovations and emerging trends in cross-screen measurement & attribution – as well as the software platforms and data solutions required to bridge the gaps across fragmented consumer media consumption. In this dynamic, interactive session, VideoAmp’s Chief Strategy Officer Jay Prasad – together with key industry partners and customers – breaks down some of the myths around TV viewership and how to best achieve cross-screen measurement and attribution success.

Myths to be busted include:

  • Half of advertising is wasted, but it is impossible to know which half
  • Holistic, 360-degree views of consumer ad engagement across TV and digital are unattainable
  • Real-time optimization of de-duplicated reach & frequency across screens is impracticable
Moderator:
Jay Prasad, Chief Strategy Officer – VideoAmp

Panelists:
Jonathan Steuer, Chief Research Officer – Omnicom Media Group
Claudio Marcus, General Manager – Comcast/FreeWheel Data Platform
Jessica Hindlian, Head of TV Platforms – LiveRamp
Ross McCray, Co-founder & CEO – VideoAmp

1:15 - 1:40 pm

Keynote Presentation: Putting Consumers in Charge

Advertising is the only mass-scale consumer product in history where we didn’t ask consumers what they thought before rolling it out. Until now. Turner’s Larry Allen explains what happens when actual people are allowed to collaborate in building experiences that work for them, and the impact on the increasingly data-driven world of advertising.

Speaker:
Larry Allen, VP, Ad Innovation & Programmatic Solutions - Turner

1:45 - 2:25 pm

Panel Discussion: Data Analytics: TV’s New Table Stakes

Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become a mission-critical function for survival and success.

Moderator:
Howard Shimmel, President - Janus Strategy & Insights

Panelists:
Tom Weiss, CTO and Chief Data Scientist - Dativa
Ben Tatta, Co-Founder & President – 605
Dan Robbins, Head of Ad & Programming Research – Roku
Beth Logan, Chief Data Scientist – dataxu

2:30 - 3:10 pm

Panel Discussion: Data-Enabled Ad Buying & Selling

A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.

Moderator:
Tim Hanlon, Founder & CEO, The Vertere Group

Panelists:
Amarachi Miller, Director, Global Advanced TV Product – [m]Platform @ GroupM
Andrew Ward, EVP/GM – NCC Media
David Hohman, Managing Director - Nielsen
Dave Morgan, Founder/CEO – Simulmedia
Ross McCray, Co-Founder & CEO – VideoAmp

3:15 pm

Closing Remarks

Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC


*Agenda Subject to Change

TICKETS

GROUP RATES
More than 5 people interested in attending?

Contact Lauren Sullivan
for group rates.

STANDARD RATE

$599

SPONSORS & PARTNERS

PRESENTING

  • Google

GOLD

  • 605.tv
  • Dataxu
  • InScape
  • VideoAmp

SILVER

  • iSpot.tv
  • Nielsen Gracenote

BRONZE

  • Epsilon

Luncheon Host & Discussion

  • VideoAmp

BRAND

  • Tavant

Want to sponsor this event?

VENUE

Need a hotel room? Book your hotel room at a special rate of $339 here

Westin New York at Times Square

Westin New York at Times Square

270 West 43rd Street at Eighth Avenue

Times Square hotels are among the most sought after locations in New York city, and the Westin New York at Times Square is the premier choice for those in the know. The heart of New York beats strongest in Times Square: hotels, shows, shopping and fine dining are all just moments away from each other!

The Westin New York offers a refreshing hotel experience in the heart of Midtown Manhattan. The impressive 45-story tower distinguishes this 873-room landmark hotel located in the heart of Broadway - within walking distance of 40 theatres and world-famous shops and restaurants. Luxurious rooms and suites feature Heavenly Beds® and Heavenly Baths®. Guests can take advantage of the indoor parking garage located across the street where Westin Guests will be offered preferred pricing if staying at the hotel.

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CONTACT US

Charlie Weiss
Sponsorship Opportunities
Kelly Boon
Corporate Events Director
Rebecca Shottland
Event Logistics
Melissa Cremades
Marketing & Media Partnerships

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