TV Data Summit
Data is now defining the relationship between programmers, distributors and advertisers -- and the viewers and subscribers they serve.
Data is being used to make programming decisions, segment markets, profile viewers and provide solutions to advertisers.
The problem: there's too much information available. There's too much data, but not enough insight.
If this sounds familiar, you'll benefit from the TV Data Summit at NYC Television Week.
TV Data Summit has grown out of conversations at Next TV Summit NYC, Advanced Advertising Summit, Programmatic Summit and other events presented by Broadcasting & Cable and Multichannel News in recent months.
At TV Data Summit, you'll hear from and connect with the top minds in the industry who are using data to shape the industry's future and build new business opportunities for broadcasters and OTT providers.
You’ll end the day with some useful insights of your own.
RegisterSPEAKERS
Gracenote
Turner
GroupM
Inscape
& Analytics Officer
CBS Television
LAST YEAR’S ATTENDEES
AGENDA
October 31, 2018
8:00 - 9:00 am
Registration & Networking Breakfast
9:00 - 9:10 am
Welcoming Remarks
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
– Future US
9:10 - 9:45 am
Opening Keynote Presentation/Conversation: TBD
9:45 - 10:30 am
Panel Discussion: “TV” Audience Measurement in a Digital World
The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators advertisers can keep up, and ultimately benefit.
10:30 - 10:45 am
Mental Processing Break
10:45 - 11:25 am
Keynote Presentation: Radha Subramanyam, Chief Research & Analytics Officer, CBS Television
11:30 - 12:10 pm
Panel Discussion: Smart TV Data: ACR, Watermarking & More
As “TV” consumption continues to not only grow, but also morph and splinter into a myriad of viewing environments, it doesn’t take a rocket scientist to recognize that legacy sample-based linear measurement methodology can no longer be solely relied upon to divine the entirety of viewing behavior. In this panel, we will discuss the growing array of new data sources (and potential Nielsen-challenging currencies) that programmers and advertisers are tapping into to help discern real-world video consumption.
Panelists:
Jodie McAfee, SVP, Sales & Marketing, Inscape
12:20 - 1:20 pm
Topic Table Lunch
Grab a gourmet box meal of your choice and head back inside the main conference room to participate in our famous Topic Table networking lunch – where you’ll have the opportunity to explore the impact of data, technology, and measurement on the TV industry in one of six curated networking sessions inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes.
- MVPD set-top boxes
- OTT streaming operating systems
- vMVPD aggregators
- ACR data
- Watermarking
1:20 - 1:55 pm
Keynote Presentation: Customer-Created Ad Experiences
Speaker:
Natasha Hritzuk, VP, Consumer Innovation and Research, Turner Broadcasting System
1:55 - 2:35 pm
Panel Discussion: Data Analytics: TV’s New Table Stakes
Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become a mission-critical function for survival and success.
2:35 - 3:15 pm
Panel Discussion: Data-Enabled Ad Buying & Selling
A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.
Panelists
Joy Joseph, Managing Partner, GroupM
3:15 pm
Closing Remarks
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
– Future US
*Agenda Subject to Change
TICKETS
for group rates.
