TV Data Summit
Data is now defining the relationship between programmers, distributors and advertisers -- and the viewers and subscribers they serve.
Data is being used to make programming decisions, segment markets, profile viewers and provide solutions to advertisers.
The problem: there's too much information available. There's too much data, but not enough insight.
If this sounds familiar, you'll benefit from the TV Data Summit at NYC Television Week.
TV Data Summit has grown out of conversations at Next TV Summit NYC, Advanced Advertising Summit, Programmatic Summit and other events presented by Broadcasting & Cable and Multichannel News in recent months.
At TV Data Summit, you'll hear from and connect with the top minds in the industry who are using data to shape the industry's future and build new business opportunities for broadcasters and OTT providers.
You’ll end the day with some useful insights of your own.
RegisterSPEAKERS
Turner
Gracenote
Coalition for Innovative Media Measurement (CIMM)
The VAB
Hulu
The Vertere Group, LLC
Nielsen
Nielsen
GroupM
Inscape
Turner
VideoAmp
TVision Insights
Kantar Media
Janus Strategy & Insights
& Analytics Officer
CBS Television
605
NCC Media
Dativa
iSpot.tv
TV[R]EV
LAST YEAR’S ATTENDEES
PROGRAM
October 31, 2018
8:00 - 9:00 am
Registration & Networking Breakfast
9:00 - 9:10 am
Welcoming Remarks
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC
9:10 - 9:35 am
Opening Keynote Presentation/Conversation
Presenter:
Eric Shenk, Technical Director, Office of the CTO – Google Cloud Media
9:40 - 10:20 am
Panel Discussion: “TV” Audience Measurement in a Digital World
The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators advertisers can keep up, and ultimately benefit.
Moderator:
Alan Wolk, Co-Founder/Lead Analyst - TV[R]EV
Panelists:
Julie DeTraglia, VP & Head of Research - Hulu
Harmen Westra, VP of Sales - iSpot.tv
Jessica Hogue, SVP, Product Leadership – Nielsen
Dan Schiffman, CRO & CO-Founder – TVision Insights
10:25 - 10:40 am
Networking Break
10:45 - 11:10 am
Keynote Presentation
Presenter:
Radha Subramanyam, Chief Research & Analytics Officer - CBS Television
11:15 - 11:55 am
Panel Discussion: Smart TV Data: ACR, Watermarking & More
As “TV” consumption continues to not only grow, but also morph and splinter into a myriad of viewing environments, it doesn’t take a rocket scientist to recognize that legacy sample-based linear measurement methodology can no longer be solely relied upon to divine the entirety of viewing behavior. In this panel, we will discuss the growing array of new data sources (and potential Nielsen-challenging currencies) that programmers and advertisers are tapping into to help discern real-world video consumption.
Moderator:
Jane Clarke, Managing Director - Coalition for Innovative Media Measurement (CIMM)
Panelists:
Jodie McAfee, SVP, Sales & Marketing - Inscape
Jason Bolles, SVP & Managing Director - Gracenote Video Personalization
Haile Owusu, SVP of Analytics, Decisions and Data Sciences – Turner
Vik Sharma, SVP Client Leadership, Media & Tech – Kantar Media
12:00 - 1:10 pm
Topic Table Lunch
Grab a gourmet box meal of your choice and head back inside the main conference room to participate in our famous Topic Table networking lunch – where you’ll have the opportunity to explore the impact of data, technology, and measurement on the TV industry in one of six curated networking sessions inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes.
Virtual MVPDs + Data
Alan Wolk, Co-Founder/Lead Analyst - TV[R]EV
1:15 - 1:40 pm
Keynote Presentation: Customer-Created Ad Experiences
Speaker:
Larry Allen, VP, Ad Innovation & Programmatic Solutions - Turner
1:45 - 2:25 pm
Panel Discussion: Data Analytics: TV’s New Table Stakes
Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become a mission-critical function for survival and success.
Moderator:
Howard Shimmel, President - Janus Strategy & Insights
Panelists:
Tom Weiss, CTO and Chief Data Scientist - Dativa
Ben Tatta, Co-Founder & President – 605
2:30 - 3:10 pm
Panel Discussion: Data-Enabled Ad Buying & Selling
A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.
Moderator:
Tim Hanlon, Founder & CEO, The Vertere Group
Panelists:
Joy Joseph, Managing Partner - GroupM
Andrew Ward, EVP/GM – NCC Media
David Hohman, Managing Director - Nielsen
Jay Prasad, Chief Strategy Officer – VideoAmp
3:15 pm
Closing Remarks
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC
*Agenda Subject to Change
TICKETS
for group rates.
