TV Data Summit
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Register October 31, 2018 | Westin NY at Times Square
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TV Data Summit

Data is now defining the relationship between programmers, distributors and advertisers -- and the viewers and subscribers they serve.

Data is being used to make programming decisions, segment markets, profile viewers and provide solutions to advertisers.

The problem: there's too much information available. There's too much data, but not enough insight.

If this sounds familiar, you'll benefit from the TV Data Summit at NYC Television Week.

TV Data Summit has grown out of conversations at Next TV Summit NYC, Advanced Advertising Summit, Programmatic Summit and other events presented by Broadcasting & Cable and Multichannel News in recent months.

At TV Data Summit, you'll hear from and connect with the top minds in the industry who are using data to shape the industry's future and build new business opportunities for broadcasters and OTT providers.

You’ll end the day with some useful insights of your own.

Register

SPEAKERS

Larry Allen

VP, Ad Innovation & Programmatic Solutions
Turner

Jason Bolles

SVP & Managing Director, Gracenote Video Personalization
Gracenote

Jane Clarke

CEO, Managing Director
Coalition for Innovative Media Measurement (CIMM)

Seth Cunningham

CEO
The VAB

Julie DeTraglia

Vice President and Head of Research
Hulu

Tim Hanlon

Founder/CEO
The Vertere Group, LLC

Jessica Hogue

SVP, Product Leadership
Nielsen

David Hohman

Managing Director
Nielsen

Joy Joseph

Managing Partner
GroupM

Jodie McAfee

SVP, Sales & Marketing
Inscape

Haile Owusu

SVP, Analytics, Decisions & Data Sciences
Turner

Jay Prasad

Chief Strategy Officer
VideoAmp

Dan Schiffman

Chief Revenue Officer & Co-Founder
TVision Insights

Vik Sharma

SVP, Client Leadership, Media & Tech
Kantar Media

Eric Schenk

Technical Director, Office of the CTO
Google

Howard Shimmel

President
Janus Strategy & Insights

Radha Subramanyam

Chief Research
& Analytics Officer
CBS Television

Ben Tatta

Co-Founder & President
605

Andrew Ward

EVP/GM
NCC Media

Tom Weiss

CTO and Chief Data Scientist
Dativa

Harmen Westra

VP of Sales
iSpot.tv

Alan Wolk

Co-Founder/Lead Analyst
TV[R]EV


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PROGRAM

October 31, 2018


8:00 - 9:00 am

Registration & Networking Breakfast

9:00 - 9:10 am

Welcoming Remarks

Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC

9:10 - 9:35 am

Opening Keynote Presentation/Conversation

Presenter:
Eric Shenk, Technical Director, Office of the CTO – Google Cloud Media

9:40 - 10:20 am

Panel Discussion: “TV” Audience Measurement in a Digital World

The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators advertisers can keep up, and ultimately benefit.

Moderator:
Alan Wolk, Co-Founder/Lead Analyst - TV[R]EV

Panelists:
Julie DeTraglia, VP & Head of Research - Hulu
Harmen Westra, VP of Sales - iSpot.tv
Jessica Hogue, SVP, Product Leadership – Nielsen
Dan Schiffman, CRO & CO-Founder – TVision Insights

10:25 - 10:40 am

Networking Break

10:45 - 11:10 am

Keynote Presentation

Presenter:
Radha Subramanyam, Chief Research & Analytics Officer - CBS Television

11:15 - 11:55 am

Panel Discussion: Smart TV Data: ACR, Watermarking & More

As “TV” consumption continues to not only grow, but also morph and splinter into a myriad of viewing environments, it doesn’t take a rocket scientist to recognize that legacy sample-based linear measurement methodology can no longer be solely relied upon to divine the entirety of viewing behavior. In this panel, we will discuss the growing array of new data sources (and potential Nielsen-challenging currencies) that programmers and advertisers are tapping into to help discern real-world video consumption.

Moderator:
Jane Clarke, Managing Director - Coalition for Innovative Media Measurement (CIMM)

Panelists:
Jodie McAfee, SVP, Sales & Marketing - Inscape
Jason Bolles, SVP & Managing Director - Gracenote Video Personalization
Haile Owusu, SVP of Analytics, Decisions and Data Sciences – Turner
Vik Sharma, SVP Client Leadership, Media & Tech – Kantar Media

12:00 - 1:10 pm

Topic Table Lunch

Grab a gourmet box meal of your choice and head back inside the main conference room to participate in our famous Topic Table networking lunch – where you’ll have the opportunity to explore the impact of data, technology, and measurement on the TV industry in one of six curated networking sessions inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes.

Virtual MVPDs + Data
Alan Wolk, Co-Founder/Lead Analyst - TV[R]EV

1:15 - 1:40 pm

Keynote Presentation: Customer-Created Ad Experiences

Speaker:
Larry Allen, VP, Ad Innovation & Programmatic Solutions - Turner

1:45 - 2:25 pm

Panel Discussion: Data Analytics: TV’s New Table Stakes

Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become a mission-critical function for survival and success.

Moderator:
Howard Shimmel, President - Janus Strategy & Insights

Panelists:
Tom Weiss, CTO and Chief Data Scientist - Dativa
Ben Tatta, Co-Founder & President – 605

2:30 - 3:10 pm

Panel Discussion: Data-Enabled Ad Buying & Selling

A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.

Moderator:
Tim Hanlon, Founder & CEO, The Vertere Group

Panelists:
Joy Joseph, Managing Partner - GroupM
Andrew Ward, EVP/GM – NCC Media
David Hohman, Managing Director - Nielsen
Jay Prasad, Chief Strategy Officer – VideoAmp

3:15 pm

Closing Remarks

Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC


*Agenda Subject to Change

TICKETS

GROUP RATES
More than 5 people interested in attending?

Contact Lauren Sullivan
for group rates.

STANDARD RATE

$499

SPONSORS & PARTNERS

PRESENTING

  • Google

GOLD

  • 605.tv
  • InScape
  • VideoAmp

SILVER

  • iSpot.tv
  • Nielsen Gracenote
  • VAB

BRONZE

  • Epsilon

Luncheon Host & Discussion

  • VideoAmp

BRAND

  • Tavant

Want to sponsor this event?

VENUE

Need a hotel room? Book your hotel room at a special rate of $339 here

Westin New York at Times Square

Westin New York at Times Square

270 West 43rd Street at Eighth Avenue

Times Square hotels are among the most sought after locations in New York city, and the Westin New York at Times Square is the premier choice for those in the know. The heart of New York beats strongest in Times Square: hotels, shows, shopping and fine dining are all just moments away from each other!

The Westin New York offers a refreshing hotel experience in the heart of Midtown Manhattan. The impressive 45-story tower distinguishes this 873-room landmark hotel located in the heart of Broadway - within walking distance of 40 theatres and world-famous shops and restaurants. Luxurious rooms and suites feature Heavenly Beds® and Heavenly Baths®. Guests can take advantage of the indoor parking garage located across the street where Westin Guests will be offered preferred pricing if staying at the hotel.

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CONTACT US

Charlie Weiss
Sponsorship Opportunities
Kelly Boon
Corporate Events Director
Rebecca Shottland
Event Logistics
Melissa Cremades
Marketing & Media Partnerships

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