TV Data Summit
Data is now defining the relationship between programmers, distributors and advertisers -- and the viewers and subscribers they serve.
Data is being used to make programming decisions, segment markets, profile viewers and provide solutions to advertisers.
The problem: there's too much information available. There's too much data, but not enough insight.
If this sounds familiar, you'll benefit from the TV Data Summit at NYC Television Week.
TV Data Summit has grown out of conversations at Next TV Summit NYC, Advanced Advertising Summit, Programmatic Summit and other events presented by Broadcasting & Cable and Multichannel News in recent months.
At TV Data Summit, you'll hear from and connect with the top minds in the industry who are using data to shape the industry's future and build new business opportunities for broadcasters and OTT providers.
You’ll end the day with some useful insights of your own.
RegisterSPEAKERS
Turner
Gracenote
Connekt Inc
Coalition for Innovative Media Measurement (CIMM)
Hulu
The Vertere Group, LLC
LiveRamp
Nielsen
Nielsen
DataXu
Comcast/FreeWheel Data Platform
[m]PLATFORM @ GroupM
Simulmedia
Inscape
Turner
VideoAmp
Roku
Google Cloud
TVision Insights
Schramm Marketing Group
Kantar Media
Janus Strategy & Insights
Omnicom Media Group
& Analytics Officer
CBS Television
605
NCC Media
Dativa
iSpot.tv
TV[R]EV
LAST YEAR’S ATTENDEES
PROGRAM
October 31, 2018
8:00 - 9:00 am
Registration Opens & Welcome Coffee
9:00 - 9:10 am
Welcoming Remarks
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC
9:10 - 9:35 am
Opening Keynote Presentation/Conversation
As data stockpiles continue to expand at breakneck speed, media organizations are struggling with mastering their data and deriving insights that impact the bottom line. Getting your data house in order is the first step, but what comes next? Hear how forward-thinking media organizations are innovating for the future with analytics and machine learning to maximize engagement throughout the audience lifecycle.
Presenter:
Eric Schenk, Technical Director, Office of the CTO – Google Cloud Media
9:40 - 10:20 am
Panel Discussion: “TV” Audience Measurement in a Digital World
The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators advertisers can keep up, and ultimately benefit.
Moderator:
Alan Wolk, Co-Founder/Lead Analyst - TV[R]EV
Panelists:
Julie DeTraglia, VP & Head of Research - Hulu
Harmen Westra, VP of Sales - iSpot.tv
Jessica Hogue, SVP, Product Leadership – Nielsen
Dan Schiffman, CRO & CO-Founder – TVision Insights
Jay Prasad, Chief Strategy Officer – VideoAmp
10:25 - 10:40 am
Networking Break
10:45 - 11:10 am
Keynote Presentation
Presenter:
Radha Subramanyam, Chief Research & Analytics Officer - CBS Television
11:15 - 11:55 am
Panel Discussion: Smart TV Data: ACR, Watermarking & More
As “TV” consumption continues to not only grow, but also morph and splinter into a myriad of viewing environments, it doesn’t take a rocket scientist to recognize that legacy sample-based linear measurement methodology can no longer be solely relied upon to divine the entirety of viewing behavior. In this panel, we will discuss the growing array of new data sources (and potential Nielsen-challenging currencies) that programmers and advertisers are tapping into to help discern real-world video consumption.
Moderator:
Jane Clarke, CEO & Managing Director – Coalition for Innovative Media Measurement (CIMM)
Panelists:
Zeev Neumeier, Co-founder & SVP of Product – Inscape
Jason Bolles, SVP & Managing Director - Gracenote Video Personalization
Haile Owusu, SVP of Analytics, Decisions and Data Sciences – Turner
Vik Sharma, SVP Client Leadership, Media & Tech – Kantar Media
12:00 - 12:30 pm
Lunch & Schmooze
Take a break, grab a gourmet box meal of your choice, and then head back inside the main conference room to enjoy our exclusive lunchtime conversation focusing on Cross-Screen Measurement – hosted by VideoAmp!
12:30 - 1:10 pm
Lunchtime Discussion: Cross-Screen Measurement & The Metrics That Matter
VideoAmp hosts a special discussion around the latest innovations and emerging trends in cross-screen measurement & attribution – as well as the software platforms and data solutions required to bridge the gaps across fragmented consumer media consumption. In this dynamic, interactive session, VideoAmp’s Chief Strategy Officer Jay Prasad – together with key industry partners and customers – breaks down some of the myths around TV viewership and how to best achieve cross-screen measurement and attribution success.
Myths to be busted include:
- Half of advertising is wasted, but it is impossible to know which half
- Holistic, 360-degree views of consumer ad engagement across TV and digital are unattainable
- Real-time optimization of de-duplicated reach & frequency across screens is impracticable
Jay Prasad, Chief Strategy Officer – VideoAmp
Panelists:
Jonathan Steuer, Chief Research Officer – Omnicom Media Group
Claudio Marcus, General Manager – Comcast/FreeWheel Data Platform
Jessica Hindlian, Head of TV Platforms – LiveRamp
Ross McCray, Co-founder & CEO – VideoAmp
1:15 - 1:40 pm
Keynote Presentation: Putting Consumers in Charge
Advertising is the only mass-scale consumer product in history where we didn’t ask consumers what they thought before rolling it out. Until now. Turner’s Larry Allen explains what happens when actual people are allowed to collaborate in building experiences that work for them, and the impact on the increasingly data-driven world of advertising.
Speaker:
Larry Allen, VP, Ad Innovation & Programmatic Solutions - Turner
1:45 - 2:25 pm
Panel Discussion: Data Analytics: TV’s New Table Stakes
Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become a mission-critical function for survival and success.
Moderator:
Howard Shimmel, President - Janus Strategy & Insights
Panelists:
Tom Weiss, CTO and Chief Data Scientist - Dativa
Ben Tatta, Co-Founder & President – 605
Dan Robbins, Head of Ad & Programming Research – Roku
Beth Logan, Chief Data Scientist – dataxu
2:30 - 3:10 pm
Panel Discussion: Data-Enabled Ad Buying & Selling
A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.
Moderator:
Tim Hanlon, Founder & CEO, The Vertere Group
Panelists:
Amarachi Miller, Director, Global Advanced TV Product – [m]Platform @ GroupM
Andrew Ward, EVP/GM – NCC Media
David Hohman, Managing Director - Nielsen
Dave Morgan, Founder/CEO – Simulmedia
Ross McCray, Co-Founder & CEO – VideoAmp
3:15 pm
Closing Remarks
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC
*Agenda Subject to Change
TICKETS
for group rates.
