Registration Opens & Welcome Coffee

Welcoming Remarks

Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC

Opening Keynote Presentation/Conversation

Presenter:
Eric Schenk, Technical Director, Office of the CTO – Google Cloud Media

Panel Discussion: “TV” Audience Measurement in a Digital World

The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators advertisers can keep up, and ultimately benefit.

Moderator:
Alan Wolk, Co-Founder/Lead Analyst - TV[R]EV

Panelists:
Julie DeTraglia, VP & Head of Research - Hulu
Harmen Westra, VP of Sales - iSpot.tv
Jessica Hogue, SVP, Product Leadership – Nielsen
Dan Schiffman, CRO & CO-Founder – TVision Insights
Jay Prasad, Chief Strategy Officer – VideoAmp

Networking Break

Keynote Presentation

Presenter:
Radha Subramanyam, Chief Research & Analytics Officer - CBS Television

Panel Discussion: Smart TV Data: ACR, Watermarking & More

As “TV” consumption continues to not only grow, but also morph and splinter into a myriad of viewing environments, it doesn’t take a rocket scientist to recognize that legacy sample-based linear measurement methodology can no longer be solely relied upon to divine the entirety of viewing behavior. In this panel, we will discuss the growing array of new data sources (and potential Nielsen-challenging currencies) that programmers and advertisers are tapping into to help discern real-world video consumption.

Moderator:
Jane Clarke, Managing Director - Coalition for Innovative Media Measurement (CIMM)

Panelists:
Jodie McAfee, SVP, Sales & Marketing - Inscape
Jason Bolles, SVP & Managing Director - Gracenote Video Personalization
Haile Owusu, SVP of Analytics, Decisions and Data Sciences – Turner
Vik Sharma, SVP Client Leadership, Media & Tech – Kantar Media

Lunch & Schmooze

Take a break, grab a gourmet box meal of your choice, and then head back inside the main conference room to enjoy our exclusive lunchtime conversation focusing on Cross-Screen Measurement – hosted by VideoAmp!

Lunchtime Discussion: Cross-Screen Measurement & The Metrics That Matter

VideoAmp hosts a special discussion around the latest innovations and emerging trends in cross-screen measurement & attribution – as well as the software platforms and data solutions required to bridge the gaps across fragmented consumer media consumption. In this dynamic, interactive session, VideoAmp’s Chief Strategy Officer Jay Prasad – together with key industry partners and customers – breaks down some of the myths around TV viewership and how to best achieve cross-screen measurement and attribution success.

Myths to be busted include:

• Half of advertising is wasted, but it is impossible to know which half
• Holistic, 360-degree views of consumer ad engagement across TV and digital are unattainable
• Real-time optimization of de-duplicated reach & frequency across screens is impracticable

Keynote Presentation: Putting Consumers in Charge

Advertising is the only mass-scale consumer product in history where we didn’t ask consumers what they thought before rolling it out. Until now. Turner’s Larry Allen explains what happens when actual people are allowed to collaborate in building experiences that work for them, and the impact on the increasingly data-driven world of advertising.

Speaker:
Larry Allen, VP, Ad Innovation & Programmatic Solutions - Turner

Panel Discussion: Data Analytics: TV’s New Table Stakes

Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become a mission-critical function for survival and success.

Moderator:
Howard Shimmel, President - Janus Strategy & Insights

Panelists:
Tom Weiss, CTO and Chief Data Scientist - Dativa
Ben Tatta, Co-Founder & President – 605
Dan Robbins, Head of Ad & Programming Research – Roku

Panel Discussion: Data-Enabled Ad Buying & Selling

A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.

Moderator:
Tim Hanlon, Founder & CEO, The Vertere Group

Panelists:
Joy Joseph, Managing Partner - GroupM
Andrew Ward, EVP/GM – NCC Media
David Hohman, Managing Director - Nielsen
Dave Morgan, Founder/CEO – Simulmedia
Ross McCray, Co-Founder & CEO – VideoAmp

Closing Remarks

Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television
- Future US
Tim Hanlon, Founder and CEO - The Vertere Group, LLC