Chief Business Officer
Kirk McDonald is a media and technology industry leader with over 25 years of experience working with the world’s leading brands, media companies and technology providers. He is the Chief Business Officer at Xandr, the AT&T advertising and analytics company. The company, established in fall 2017 provides a premium advertising marketplace for buyers and sellers across all platforms. As CBO, Kirk is responsible for the go to market functions inclusive of sales, product marketing, and marketing strategy/execution.
Before joining AT&T, Kirk was President of PubMatic, Inc. a leading marketing automation software company sitting at the intersection of media and technology. Prior to PubMatic, Kirk was President of Digital, Time Inc. He also served as Chief Advertising Officer of the Fortune|Money Group, overseeing worldwide advertising sales, integrated marketing, and the events business. He's previously held senior sales, marketing and client success positions at Aquantive's DRIVEpm and Atlas Enterprise, CNET, ZiffDavis and Condé Nast.
Kirk has been fortunate to receive many professional awards, including: Ebony Magazine Power 100 2018, Adweek’s 2015 “50 List of Vital Leaders in Tech, Media and Marketing,” Adweek’s 2014 “12 Stars of Ad Tech Who are Building the Future of the Industry Right Now,” Business Insider’s 2014 “The 46 Most Important African-Americans in Technology,” Business Insider’s 2013 “The 25 Most Influential African-Americans in Technology,” and Business Insider’s 2012 “THE SILICON ALLEY 100: The Coolest People in New York Tech This Year”.
Kirk's commentary on key technology trends and the future of media have been published in leading industry and trade publications including WSJ, Huffington Post, Beet.TV, AdExchanger, Adweek, The Drum, and many more.
Kirk currently serves on the Board of Directors for Elanco (NYSE: ELAN), and is a member of the prestigious Executive Leadership Council. He also serves on several other professional and not-for-profit boards including the Ad Council, Advertising Week Advisory Council, and is the co-chair of MOUSE/CI.