SVP & Chief Media Officer
John Nitti joined Verizon in December of 2015 as Chief Media Officer. He is responsible for the strategic development and day-to-day operations for media, sponsorships and digital marketing. Leading Verizon’s online marketing efforts, he oversees paid search, search engine optimization and mobile & programmatic media buying. John is also responsible for media investments across video, audio and local platforms. He works to drive deeper engagement with key sports and sponsorship partners such as the NFL, the NBA and INDYCAR.
Prior to joining Verizon, John served as Chief Investment Officer for Publicis Groupe’s ZenithOptimedia – Worldwide. While there, he managed the media investments for 20th Century Fox, JP Morgan Chase, Kohls, H&M and Toyota. Prior to that, John was a member of the management team for American Express and led their global media & sponsorship marketing efforts. John has also worked at Dentsu, Time, Inc. and Young & Rubicam.
In December of 2015, John was awarded by the John A. Reisenbach Foundation for his commitment to public service and his community. In 2013, he co-founded Madison Avenue Rebuilds Staten Island and in collaboration with the Stephen Siller Tunnel to Towers Foundation, raised $270,000 to help bridge the financial gap for people rebuilding their homes and lives in the aftermath of Hurricane Sandy. John actively participates in events that assist United States troops abroad and underserved youth in New York City. He is also a head coach for a Catholic School Recreational soccer team on Staten Island.