Founder & CEO
The Vertere Group
Tim Hanlon is the Founder/CEO of The Vertere Group, LLC, a boutique investment advisory and strategic consulting firm focused on helping today’s most forward-leaning media companies, marketers, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications.
In a prior life, Tim created and led corporate ventures practices at agency holding firms Publicis Groupe (VivaKi/Denuo) and Interpublic Group (Mediabrands/Velociter), overseeing nearly 70 early-stage investments and partnerships – with over three dozen successful exits (and counting) since 2006.
Previously, Tim was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking “TV 2.0 Practice,” centered around evolutionary television platforms.
Tim has over 20 years of classic, digital and “emerging” media and marketing experience, including senior management positions at marketing promotions agency Frankel (Chicago), regional advertising agency Creative Alliance (Louisville), digital content pioneer Starwave (Bellevue, WA), and credit card issuer MBNA America (Wilmington, DE).
Tim also has wide-ranging journalism experience, including production, editing and writing stints at CBS News, Sports Illustrated, the former Radio & Records, and the Voice of America.
Among numerous industry honors, Tim is most proud of being an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award – way back in 2004. His insights into the future of media, advertising and marketing are regularly seen in major electronic, print and trade press outlets.
Tim holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.