EVP, Managing Director, Strategic Investment and Accountability
As EVP, Managing Director, Strategic Investment and Accountability in the U.S., Allie is responsible for leading MAGNA Global’s go-to-market proposition, working with MAGNAs intelligence and forecasting teams and in close partnership with Mediabrands’ agency-based investment teams. In addition, Allie leads negotiations on behalf of clients and creates strategic partnerships with key media owners and platforms. Allie has actually boomeranged back to IPG Mediabrands. She spent seven years at UM and J3 starting in 2006, where she was SVP, Managing Director, leading Johnson & Johnson’s TV business. With FCA’s win in 2009, Allie transitioned to lead the team’s Investment practice focusing on all video and publishing efforts. She then went on to Starcom MediaVest Group, as SVP, Managing Director, where she led investment across some of the world’s largest brands including Proctor & Gamble and Samsung. Allie’s career in media spans over 25 years at media agencies including Lowe & Partners, J.Walter Thompson and Mediacom, building up experience over a wide-variety of categories.