Senior VP, Strategic Investment
Molly joined MAGNA in early 2018 as SVP, Strategic Investment . Current role includes leading the Advanced TV strategy and partnerships for IPG Mediabrands & MAGNA affiliates. Molly leads the development of the investment strategy for all Advanced Advertising tactics including Data- Driven Linear, Addressable TV, and OTT/CTV. She and her team are vetting Advanced Advertising partners daily including but not limited to ad-tech platforms, OTT/CTV platforms and services, content owners, automatic-content recognition partners, and data management platforms.
Molly joined Havas Media in 2016 and helped oversee the North American Video Investment Strategy Team for Havas Media US. She negotiated best-in-class video deals inclusive of unconventional flexibility clauses, first to market opportunities, and 360 activations and partnerships that garner value and attention. Molly oversaw the investment of Bristol Myers Squibb, Sanofi, Michelin, Sear/Kmart, TracFone, Reynolds/Hefty, Proximo Spirits and The Nature’s Bounty Company.
She spent 10 years at IPG Mediabrands Agency Initiative, where she was responsible for MillerCoors’ integrated investments.
Molly lives on Long Island with her husband Michael, daughter McKenna and son Merritt. She is a proud graduate of the University of North Carolina @ Chapel Hill.