Sean Cunningham leads VAB, marketer’s foremost industry source for insights-driven video research, intelligence and thought leadership in the U.S. With deep ad agency experience as a senior-level strategic advisor to marketers on all media formats, Sean is passionate about championing marketers in their quest to maximize outcomes, solve business challenges, build high-value brands and drive overall sales and profitability growth. The continual evolution of VAB reflects his belief in the perpetual drive to reinvent a successful company as a pillar advantage for all marketers.

Most recently, VAB’s ascendency in the U.S. advertising conversation was heightened with the launch of the industry’s first, national video advertising campaign featuring the founders of visionary digital native, direct-to-consumer companies. The campaign was seen across VAB members’ multiscreen ad platforms.

Known for his ability to deeply immerse himself in a brand’s business, Sean has considerable experience in many of the largest consumer product verticals including automotive, technology, consumer electronics, consumer product goods, retail, beer, distilled spirits, hard goods, as well as business-to-business marketing sectors.

Previously, Sean held the top executive management positions at multiple leading U.S. media and ad agencies in New York and Toronto. He was executive vice president and managing director at Universal McCann in New York where he was integral in driving a period of unprecedented new business growth for the agency. His tenure culminated with Universal McCann being named 2002 “Agency of the Year” for its outstanding performance by leading industry trade publications Advertising Age and Adweek.