Job Title
SVP, Sales
Company
Tetra TV
Bio
Long Ellis is the SVP Sales at Tetra TV, a connected TV platform offering scale, transparency and access to premium TV content streamed through the web. Tetra TV is positioned to make the highly fragmented connected TV landscape easier to navigate for advertisers and an important revenue source for TV networks and virtual MVPDs.
Previously, as SVP Pricing, Planning and Sales Strategy at Comedy Central, Long increased revenue from $200m to $350m in three years and developed one of the highest yielding inventory management processes in the linear TV business. He was hired into Viacom as a change agent in his role as EVP, COO of Ad Sales and rolled out a number of initiatives to help make Viacom a more effective and efficient sales organization.
His work at Viacom included a major reorganization of the Viacom sales teams, the creation of 7 sales strategy teams designed to maximize inventory yield, a business intelligence unit, a training unit with curriculum for both sales support functions and line sales teams and an improved compensation plan for rewarding teamwork and collaboration.
After completing his work at Viacom, Long was lured over to Google to head up sales for their Google TV Ads advanced TV platform. While at Google, Long grew the Google TV ads sales team from 10 to 35 FTEs and drove revenue from $12 million to $120 million in two years.
Over the next 10 years, Long has worked in various ad tech and data startups that have created important components of the advanced TV marketplace, including addressable and interactive TV at Canoe Ventures, mobile TV/video ad targeting and the development of private programmatic marketplaces at Flurry (purchased by Yahoo), second screen TV programming at Peel and TV reach extension on mobile devices at Alphonso. He has also developed and sold programmatic TV capabilities for the automation of national TV transactions at MASS Exchange.
Long leverages his extensive relationships in the media and advertising marketplace to access high level decision makers and drive revenue. He has managed teams from 35 to over 900 people and has been involved in every element of the TV/Video business.
Long has a BA in economics from Williams College, where he was on the Dean’s list and played Varsity Football and received an MBA in Marketing and Finance from Columbia Business School.
Previously, as SVP Pricing, Planning and Sales Strategy at Comedy Central, Long increased revenue from $200m to $350m in three years and developed one of the highest yielding inventory management processes in the linear TV business. He was hired into Viacom as a change agent in his role as EVP, COO of Ad Sales and rolled out a number of initiatives to help make Viacom a more effective and efficient sales organization.
His work at Viacom included a major reorganization of the Viacom sales teams, the creation of 7 sales strategy teams designed to maximize inventory yield, a business intelligence unit, a training unit with curriculum for both sales support functions and line sales teams and an improved compensation plan for rewarding teamwork and collaboration.
After completing his work at Viacom, Long was lured over to Google to head up sales for their Google TV Ads advanced TV platform. While at Google, Long grew the Google TV ads sales team from 10 to 35 FTEs and drove revenue from $12 million to $120 million in two years.
Over the next 10 years, Long has worked in various ad tech and data startups that have created important components of the advanced TV marketplace, including addressable and interactive TV at Canoe Ventures, mobile TV/video ad targeting and the development of private programmatic marketplaces at Flurry (purchased by Yahoo), second screen TV programming at Peel and TV reach extension on mobile devices at Alphonso. He has also developed and sold programmatic TV capabilities for the automation of national TV transactions at MASS Exchange.
Long leverages his extensive relationships in the media and advertising marketplace to access high level decision makers and drive revenue. He has managed teams from 35 to over 900 people and has been involved in every element of the TV/Video business.
Long has a BA in economics from Williams College, where he was on the Dean’s list and played Varsity Football and received an MBA in Marketing and Finance from Columbia Business School.
Speaking At
