Name
Advertising & Media Discussion: Changing Options in Media, Placement and Research
Date & Time
Wednesday, October 30, 2019, 10:00 AM - 10:45 AM
Speakers
John Santiago - M8 (an iProspect Company, Dentsu Aegis Network)
Sahil Gambhir - a4 Media
Lisa Torres - Publicis Media’s Multicultural Practice, Cultural Quotient
Brynne Sarsfield - Univision Communications Inc.
Sahil Gambhir - a4 Media
Lisa Torres - Publicis Media’s Multicultural Practice, Cultural Quotient
Brynne Sarsfield - Univision Communications Inc.




Description
Gain a better understanding of the future of ad revenues from this panel discussion. Media planners, researchers, media sales executives and advertisers discuss the challenges the industry is currently facing in the Hispanic marketplace where TV ad dollars are shifting toward connected tv with programmatic placement on multi-screens, backed by research data that is increasingly detailed (and possibly a little confusing.)
Moderated By:
Panelists:
Session Type
Hispanic TV