New in 2019! NYC Television Week is changing our format to feature four tracks packed with innovative content covering the latest topics in multi-platform advertising, OTT, streaming video, big data, personalization and much more. Attendees can now benefit from all three days of content, providing an invaluable opportunity to learn, share and create new ideas.
Featured Tracks Include:
|8:45 AM - 9:00 AM||Registration Opens & Continental Breakfast|
|9:00 AM - 9:00 AM||Welcoming Comments|
|9:10 AM - 9:55 AM||
Opening Keynote Conversation - Building an Advanced Advertising Marketplace
An executive with one of the leading companies explains how they are bringing together data and content make advertising more relevant and put marketers messages in front of right consumers at the right time on the right devices.
|9:55 AM - 10:45 AM||
How Comcast trying to unite the industry behind its On Addressability campaign. The promise of doing one-to-one marketing over TV should mean less waste for marketers and more revenue for programmers and distributors. Can all of the hurdles that have slowed the adoption of addressability be overcome.
|10:45 AM - 11:00 AM||Networking Break|
|11:00 AM - 11:50 AM||
We Guarantee It
More media companies are looking to assure their advertising clients that campaigns will drive website visits, showroom traffic and ultimately sales. How are results measured and attributed to a particular group of ads and do these guarantees attractive enough to keep advertisers on TV and grow budgets.
|12:00 PM - 1:00 PM||Delegate Lunch|
|1:00 PM - 1:45 PM||
Post-Lunch Keynote Conversation - Solving a Big Issue
Top media company and ad agency executive discuss how they’re working to find ways to work together so that the advertising industry can take advantage of the opportunities that new technology and platforms offer and leave the traditional ways of doing business behind.
|2:00 PM - 2:50 PM||
Voting for Advanced Advertising
Political candidates are among the most eager marketers to use data to target voters based on factors such as party affiliation and interest in issues. Media, analytics and technology companies are racing towards election day when having the most effective campaigns will mean the difference between winning and losing.
|2:50 PM - 3:10 PM||Networking Break|
|3:10 PM - 4:00 PM||
See It. Buy it. Behind the eCommerce Rush
Leading media companies including NBCUniversal and Univision are ratcheting up their eCommerce businesses. Are advertisers finding that consumers are eager to buy items they see in the shows they like while they’re watching?
|4:00 PM - 4:45 PM||
The Retailers Know
An exec from a leading retailer talks about how they’re using the first-party data about what consumers are buying to target their advertising efforts. Retailers are increasingly letting other marketers and media companies use their data to increase the effectiveness of their campaigns and measure their results.
|4:45 PM - 5:00 PM||Closing Remarks|
|5:00 PM - 6:00 PM||Cocktail Reception|
|STREAMING TV||TV DATA|
|8:00 AM - 9:00 AM||Registration Opens & Continental Breakfast||Registration Opens & Continental Breakfast|
|9:10 AM - 10:00 AM||Opening Keynote Conversation||Opening Keynote Conversation|
|10:00 AM - 10:35 AM||Panel Discussion||Panel Discussion|
|10:35 AM - 10:50 AM||Networking Break||Networking Break|
|10:50 AM - 11:40 AM||Panel Discussion||Panel Discussion|
|11:40 AM - 12:15 PM||Panel Discussion||Panel Discussion|
|12:15 PM - 1:20 PM||Networking Lunch||Networking Lunch|
|1:20 PM - 1:55 PM||Post-Lunch Keynote Conversation||Post-Lunch Keynote Conversation|
|1:55 PM - 2:30 PM||Panel Discussion||Panel Discussion|
|2:30 PM - 2:45 PM||Networking Break||Networking Break|
|2:45 PM - 3:20 PM||Panel Discussion||Panel Discussion|
|3:20 PM - 3:55 PM||Panel Discussion||Panel Discussion|
|3:55 PM - 4:25 PM||Closing Keynote Conversation||Closing Keynote Conversation|
|4:25 PM - 4:30 PM||Closing Remarks||Closing Remarks|
|4:30 PM - 5:30 PM||Cocktail Reception||Cocktail Reception|
|8:45 AM - 9:15 AM||Registration Opens & Continental Breakfast|
|9:15 AM - 9:30 AM||Welcoming Comments|
|9:30 AM - 10:00 AM||
Opening Advertising Keynote Conversation: Changing Options in Brand Advertising
|10:00 AM - 10:45 AM||
Advertising Discussion: Changing Options in Media, Placement and Research
|10:45 AM - 11:00 AM||Networking Break|
|11:00 AM - 12:15 PM||
Keynote Super Session: Changing Options for Serving Hispanic Audiences
This is a lively series of back-to-back, one-on-one keynote interviews and presentations, offering the chance to hear unique perspectives from leading executives about the newest direction of the business of serving Hispanic viewers.
|12:00 PM - 2:15 PM||Luncheon & Awards|
|2:15 PM - 2:45 PM||
Programming Keynote: Changing Content Options for Hispanic Viewers
|2:45 PM - 3:30 PM||
Marketing Content & Driving Subscription: Changing How We Promote Free and Subscription Content
|3:30 PM - 3:45 PM||Networking Break|
|3:45 PM - 4:30 PM||Distribution Discussion: Changing Options for Delivering Content to Hispanics|
|4:30 PM - 4:45 PM||
|4:45 PM - 5:45 PM||Cocktail Reception|