1:00pm - 1:45pm
A Special Keynote Panel Presented by Amobee;
How Four Screen Measurement Can Help Guide Marketers in the Great COVID-19 Reset
The COVID Reset has brought about an incredible amount of change in viewership and consumption patterns. The rules of Media & Marketing are being redefined, and most if not all assumptions are out the door. Top executives from a media buying agency, a television programmer, and a data & tech company are coming together to discuss this new reality and how measurement, data and technology can help Marketers and Media owners navigate its challenges. They will focus on cross-screen measurement and adapting to new consumption patterns in order to find and target audiences during the COVID-19 crisis.

Moderated By: Jon Lafayette, Business Editor, B+C

Speakers:
Mike Piner, SVP, Video & Data Driven Investments, Mediahub
Ethan Heftman,Senior Vice President, Precision & Performance Advertising Sales, A+E Networks
Aleck Schleider, SVP, Client & Data Strategy, Amobee

1:45pm - 2:30pm
Progress Report: What’s Real, What Scales and What Still Needs Work.

Top industry execs, technical mavens and ad buyers discuss the state of the industry, highlighting progress made and issues that still need to be overcome.

Speakers:
Kurt Rao, Senior Vice President & Chief Technology Officer, Tegna
Zeev Neumeier, SVP, Product, Inscape
Adam Helfgott, CEO, Madhive