Name
April 23: Advanced Advertising
Date & Time
Thursday, April 23, 2020, 1:00 PM - 3:30 PM
Kevin Arrix Claudio Marcus Sean Muller Jane Clarke Lisa Giacosa Dan Ackerman Jon Lafayette Tim Sims
Description

1:00pm - 1:45pm
Keynote Conversation: The Way Forward: How DISH is Adapting and Evolving in an Ever-Changing Marketplace
With major shifts happening in technology and business, companies need to adjust their strategies to fit the new working order. Kevin Arrix, senior VP at DISH Media will discuss how a major MVPD/vMVPD is innovating. Tim Sims, Senior Vice President of Inventory Partnerships at The Trade Desk, will assist in taking a deeper dive into the collision of digital and linear, technology and Inventory. 

Speakers:
Kevin Arrix, Senior Vice President, DISH Media Sales
Tim Sims, Senior Vice President of Inventory Partnerships, The Trade Desk

1:45pm - 2:30pm
Attribution: Measuring ROI and How Marketers Should Course Correct Advertisers want to know if their advertising is working
Panelists discuss new ways to measure the impact their campaigns are making on consumers and how to optimize them to make sure marketing objectives are realized. Do outcome guarantees generate more business for media companies. Panelists: Sean Muller, iSpot.TV Claudio Marcus, Comcast Advertising

Panelists: 
Sean Muller, Founder & CEO, iSpot.TV
Claudio Marcus, Vice President, Strategy, Comcast Advertising
Lisa Giacosa, EVP & Global Managing Director of Data, Technology, Analytics & Insights, Spark Foundry
Dan Ackerman, Chief Revenue Officer, Samba TV

2:30pm - 3:15pm
What To Do, What Not To Do
There are many ways to try to measure the effectiveness of advertising campaigns. Clarke will list 10 things you need to consider when conducting a TV attribution study, based on a new analysis conducted by CIMM

Speaker: Jane Clarke, CEO/Managing Director, CIMM

 

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