1:00pm - 1:45pm
Special Panel: More Than Data: The Role of Storytelling in Advanced Advertising
At the Walt Disney Co., people who create solutions and tell stories add magic to targeting and technology. We’ll show how Disney’s ad sales executives work with content creators to create memorable messages and ensure they’re delivered efficiently to engage consumers creating effective marketing campaigns. It’s a 360-degree perspective that Disney brings to the table for clients.
Jalen Rose, ESPN’S NBA Countdown Analyst, Co-host Jalen & Jacoby, Get Up! Contributor, ESPN
Lisa Valentino, Executive VP, Client & Brand Solutions, Disney Advertising Sales
Terry Hurlbutt, Vice President and Executive Editor, ABC News Digital
1:45pm - 2:30pm
Panel 3: Automation: When the Machines Take Over, Who Buys Lunch?
Top ad executives discuss how to use artificial intelligence and machine learning to make advanced TV advertising more attractive to marketers by speeding up execution and lowering costs.