Reed Barker - Philo
Mary Ann Halford - Progress Partners
Ben Antier - Publica
Mark Rotblat - Tubi
Mike O’Donnell - Vizio
Rick Haskins - The CW Network
2:00pm - 2:30pm
Keynote Conversation: “Relevance in the Golden Age of Streaming TV”
We explore some of the innovative ways ad-supported streaming TV services are creating viewing experiences consumers keep coming back to, as well as how content providers are using rich first-party viewing data to offer truly addressable TV buys to advertisers.
Paige Bilins, VP, Product Management, Video, Telaria
Reed Barker, Head of Advertising, Philo
2:30pm - 3:30pm
Panel Discussion: The Great Monetization Debate - Subscription vs. Ad-Supported
We dig deep into the issue of how to best monetize TV/video's future formats with entities who are betting on each sides of the equation - as well as hybrids attempting to straddle both.