1:00pm - 1:30pm Keynote Conversation: What I’m Buying. And What Works. A Buyer Explains
At media agency Hearts & Science, Matts helps focus the heart of the ad business--the art of storytelling--using the science available via technology and data analysis. She talks about the way this approach informs campaigns for the agency’s clients and how its experiences are used as a laboratory to help parent company Omincom sort through advanced advertising techniques to determine which are effective and appropriate to use more broadly.
1:30pm - 1:35pm Five Minutes with Canoe’s Chris Pizzurro
An update on the state of advertising trends from Canoe, which inserts commercials into video-on-demand programming that’s seen in 38 million homes. Owned by Comcast, Charter and Cox, Canoe delivered 27.3 billion ad impressions in 2019, up 4% from the previous years.