Advanced Advertising
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Register November 1, 2018 | Westin NY at Times Square
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Advanced Advertising

Advertising is evolving in fundamental ways. Technology, digital, programmatic, mobile and personalization are changing everything.

This is your chance to stay current with exciting new trends in data automation, data-enabled TV ad buying & selling, measurement, new technology, TV attribution, local advertising, blockchain and more.

You'll have lots of face time with tech leaders, brands, agencies and C-suite leaders.

Register

Why Attend

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Network with peers, industry leaders and technology innovators

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Attend in-depth sessions that will give you the tools to stay one step ahead

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Gain unique insights into what new metrics can do for your business

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Develop your new programmatic strategies, meet the providers ready to share advertising solutions

SPEAKERS

Scott Bender

Global Head of Publisher Strategy & Business Development
Prohaska Consulting

Mike Bologna

President, one2one Addressable
Cadent

Jane Clarke

Managing Director
Coalition for Innovative Media Measurement (CIMM)

Brendan Condon

President
AdMore

Brad Danaher

Television Partnership Director
Experian

Ian Ferreira

EVP, Programmatic
WideOrbit

Sarah Foss

Chief Product Officer, Advertising Management Systems
Imagine Communications

Marc Guldimann

Founder & CEO
Parsec

Keith Kryszczun

Founder & CEO
Parsec

Lance Neuhauser

CEO
4C Insights

Chris Pizzurro

Head of Sales & Marketing
Canoe Ventures

Ken Ripley

VP, Advertising Sales
Newsy

Steve Schacter

VP. Business Development and Distribution
AdMore

Matt Timothy

Chief Revenue Officer
ExtremeReach


Want to speak at this event?

Request more information

LAST YEAR’S ATTENDEES

  • ABC
  • AE
  • AMC
  • AMEX
  • at&t
  • BMW
  • CBS
  • Comcast
  • Discovery
  • facebook
  • Google
  • hulu
  • IBM
  • Johnson & johnson
  • L'Oreal
  • MasterCard
  • Maybelline
  • Metlife
  • PepsiCo
  • PNC
  • Prudential
  • Ralph Lauren
  • Samsung
  • Spectrum
  • Target
  • The Weather Channel
  • Turner
  • Verizon
  • Viacom
  • Weight Watchers

AGENDA

November 1, 2018


8:00 - 9:00 am

Registration Opens & Continental Breakfast

9:00 - 9:10 am

Welcoming Comments

  • Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – Future plc
  • Tim Hanlon, Founder & CEO, The Vertere Group

9:10 - 9:40 am

Opening Keynote Presentation/Conversation

9:40 - 10:20 am

Reality-Check Roundtable: Programmatic TV

Programmatic functionality is the foundational “ground floor” for all things Advanced Advertising – and there is little doubt that automating the processes of ad buying and selling, while improving cost efficiencies, are crucial to keeping up with an increasingly complicated and sophisticated set of digitally-infused workflows. We check in with some of advertising’s leading players to see where things stand in TV’s programmatic evolution, including the potential role of blockchain in enhancing ad transactions.

Moderator:
Scott Bender, Global Head of Publisher Strategy & Business Development – Prohaska Consulting

Panelists:
Ian Ferreira, EVP, Programmatic – WideOrbit
Chris Pizzurro, Head of Sales & Marketing – Canoe
Brendan Condon, President – AdMore

10:20 - 10:30 am

Insights Presentation: Cadent

10:30 - 10:45 am

Networking Break

10:45 - 11:15 am

“Big Think” Presentation/Conversation: TV Attribution

Presenters
Jane Clarke, Managing Director – Coalition for Innovative Media Measurement (CIMM)

11:15 - 12:00 pm

Reality-Check Roundtable: Data-Enabled TV Ad Buying/Selling

A plethora of first- and third-party data is enabling advertisers and content providers alike to tap into TV’s advanced potential for ad targeting by creating more precise and proprietary marketing target segments – far beyond classic Nielsen ratings or demographic reach proxies. This discussion will explore the latest developments in and expectations from data-enabled TV advertising – from both sides of the buying/selling relationship.

Panelists:
Brad Danaher, Television Partnership Director – Experian
Keith Kryszczun, SVP of Global Technology Sales – Cadent
Lance Neuhauser, CEO – 4C Insights

12:00 - 1:15 pm

Networking Topic Table Lunch

Join us for a grab-and-go lunch before heading back to participate in the Networking Topic Table Lunch!

Advanced Advertising dives deeply into the hottest discussion topics around the future of TV advertising and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes.

TV + Data Targeting
Brad Danaher, Television Partnership Director – Experian

Performance-Based Programmatic TV
Steve Schacter, VP, Business Development and Distribution – AdMore

1:15 - 1:45 pm

Post-Lunch Keynote Presentation/Conversation

1:45 - 2:30 pm

Panel Discussion: TV Advertising’s Main-Streaming Opportunity

Back in June, industry research firm Comscore declared over-the-top TV/video viewing to be a mainstream media activity in the majority of US households – with plenty of growth yet to come. While subscription VOD services like Netflix and Amazon Prime have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu and TubiTV are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money. This panel of front-line experts will discuss what that means for “TV” advertising in the years ahead.

Moderator:
Mike Bologna, President, one2one Addressable – Cadent

Panelists:
Ken Ripley, VP, Advertising Sales – Newsy

2:25 - 2:40 pm

Networking Break

2:40 - 3:20 pm

“Big Think” Presentation/Conversation

3:20 - 4:00 pm

Reality-Check Roundtable: Blockchain for TV/Video Advertising

4:00 - 4:40 pm

Panel Discussion: Can TV Advertising’s Creative Capabilities Keep Up?

Much of the technological innovation in TV/video advertising to date has centered around improvements in areas such as data-enabled targeting, holistic audience measurement and programmatic buying/selling efficiencies. But is the “last mile” of creative execution ready to take full advantage of dynamically-served data-driven targeting environments? We discuss the elephant in the room with a star panel.

Moderator:
Matt Timothy, CRO – Extreme Reach

Panelists:
Tal Chalozin, Co-Founder/CTO – Innovid

4:40 - 5:00 pm

Advanced TV Advertising Awards – Presented by iSpot.tv

4:45 - 5:00 pm

Closing Thanks

  • Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – Future plc
  • Tim Hanlon, Founder & CEO, The Vertere Group

5:00 pm

End-of-Day Cocktails


*Agenda Subject to Change

TICKETS

GROUP RATES
More than 5 people interested in attending?

Contact Lauren Sullivan
for group rates.

STANDARD RATE

$699

Advanced Advertising Leadership Awards

Broadcasting & Cable along with Multichannel News will present the Advanced Advertising Leadership Awards at the 6th annual NYC Television & Video Week. These awards honor companies that are transforming and dominating the world of marketing. The winners are chosen based on metrics including innovation, iSpot.tv’s Digital Share of Voice rankings for the first six months of the year, and overall campaign effectiveness. Recognized for surpassing industry standards, these leaders will be honored at the Advanced Advertising Summit in New York City on November 1, 2018.

2018 award winners to be announced.


2017 Award Winners

"Scooter"

Google Pixel TV Commercial

"Hello Home"

PNC Bank TV Commercial

"Happy Together"

Target TV Commercial

SPONSORS & PARTNERS

PRESENTING

  • Google

GOLD

  • Cross MediaWorks
  • Wide Orbit

SILVER

  • 4C Insights
  • AdMore
  • Canoe
  • Experian
  • iSpot.tv
  • Nielsen Gracenote
  • Samba TV

Want to sponsor this event?

VENUE

Need a hotel room? Book your hotel room at a special rate of $339 here

Westin New York at Times Square

Westin New York at Times Square

270 West 43rd Street at Eighth Avenue

Times Square hotels are among the most sought after locations in New York city, and the Westin New York at Times Square is the premier choice for those in the know. The heart of New York beats strongest in Times Square: hotels, shows, shopping and fine dining are all just moments away from each other!

The Westin New York offers a refreshing hotel experience in the heart of Midtown Manhattan. The impressive 45-story tower distinguishes this 873-room landmark hotel located in the heart of Broadway - within walking distance of 40 theatres and world-famous shops and restaurants. Luxurious rooms and suites feature Heavenly Beds® and Heavenly Baths®. Guests can take advantage of the indoor parking garage located across the street where Westin Guests will be offered preferred pricing if staying at the hotel.

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CONTACT US

Tim Hanlon
Speaking Opportunities
Charlie Weiss
Sponsorship Opportunities
Kelly Boon
Corporate Events Director
Brie Johnson
Events Manager
Melissa Cremades
Marketing & Media Partnerships

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