Advertising is evolving in fundamental ways. Technology, digital, programmatic, mobile and personalization are changing everything.
This is your chance to stay current with exciting new trends in data automation, data-enabled TV ad buying & selling, measurement, new technology, TV attribution, local advertising, blockchain and more.
You'll have lots of face time with tech leaders, brands, agencies and C-suite leaders.
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – Future plc
Tim Hanlon, Founder & CEO, The Vertere Group
9:10 - 9:40 am
Opening Keynote Presentation/Conversation: "Reimagine the Commercial Break"
The future of the TV experience is being planned for and built today. As traditional linear television and digital video continue to blur into "advanced TV," media and technology executives are diligently working through complex and potentially paradigm-changing challenges - such as direct-to-consumer distribution, next-gen content carriage/retrans agreements, programmatic ad selling, and cross-platform viewing measurement. Google’s Shane Peros will host a candid conversation with senior leaders from two top programmers who are addressing these challenges through the concurrent strategic prisms of business, technology, and partnerships.
Presenters: Shane Peros, Managing Director, Global Broadcast Partner Business Solutions – Google Laura Nathanson, EVP, Client and Audience Solutions – Disney ABC Dave Morris, EVP, Advanced Advertising & Client Partnerships – CBS
9:40 - 10:20 am
Reality-Check Roundtable: Programmatic TV
Programmatic functionality is the foundational “ground floor” for all things Advanced Advertising – and there is little doubt that automating the processes of ad buying and selling, while improving cost efficiencies, are crucial to keeping up with an increasingly complicated and sophisticated set of digitally-infused workflows. We check in with some of advertising’s leading players to see where things stand in TV’s programmatic evolution, including the potential role of blockchain in enhancing ad transactions.
Moderator: Scott Bender, Global Head of Publisher Strategy & Business Development – Prohaska Consulting
Panelists: Chris Pizzurro, Head of Sales & Marketing – Canoe Kristen Held, Senior Vice President, Performance Media - AdMore Mark Mitchell, Chief Relationship Officer – clypd Dan Callahan, VP, Audience & Automated Sales – Fox Networks Group Nicole Meade, Programmatic & Sales Manager – E.W. Scripps
10:20 - 10:35 am
10:35 - 11:15 am
“Big Think” Presentation/Conversation: TV Attribution
As more granular television exposure data becomes available, television networks and other video platforms have taken a page from the digital playbook. Linking exposure and outcome data at the device or household level has enabled TV attribution and with it the promise of measuring and improving campaign performance in-flight. Three leaders in this evolving industry will share early findings from their upcoming report of leading television attribution providers who are now incorporating data from smart TVs and set-top boxes.
Presenters: Jane Clarke, CEO & Managing Director – Coalition for Innovative Media Measurement (CIMM) Terry Cohen, SVP, Media & Data – American Association of Advertising Agencies (AAAAs) Jim Spaeth, Partner – Sequent Partners
11:15 - 12:00 pm
Reality-Check Roundtable: Data-Enabled TV Ad Buying/Selling
A plethora of first- and third-party data is enabling advertisers and content providers alike to tap into TV’s advanced potential for ad targeting by creating more precise and proprietary marketing target segments – far beyond classic Nielsen ratings or demographic reach proxies. This discussion will explore the latest developments in and expectations from data-enabled TV advertising – from both sides of the buying/selling relationship.
Moderator: Sean Cunningham, President & CEO – Video Advertising Bureau
Panelists: Brad Danaher, Director of TV Solutions – Experian Stephen Eidelman, Director of Addressable Sales, one2one Addressable – Cadent Matt Fogarty, Regional VP, Client Partnerships – Samba TV Jessica Hindlian, Head of TV Platforms – LiveRamp Dan Berg, Chief Technology Officer – 605
12:00 - 1:15 pm
Networking Topic Table Lunch
Join us for a grab-and-go lunch before heading back to participate in the Networking Topic Table Lunch!
Advanced Advertising dives deeply into the hottest discussion topics around the future of TV advertising and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes.
TV + Data Targeting Brad Danaher, Director of TV Solutions – Experian
Performance-Based Programmatic TV Steve Schachter, VP, Business Development and Distribution – Cannella Media
Interviewer: Jon Lafayette. Business Editor, Broadcasting & Cable
1:45 - 2:30 pm
Panel Discussion: TV Advertising’s Main-Streaming Opportunity
Back in June, industry research firm Comscore declared over-the-top TV/video viewing to be a mainstream media activity in the majority of US households – with plenty of growth yet to come. While subscription VOD services like Netflix and Amazon Prime have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu and TubiTV are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money. This panel of front-line experts will discuss what that means for 'TV' advertising in the years ahead.
Moderator: Mike Bologna, President, one2one Addressable – Cadent
Panelists: Ken Ripley, VP, Advertising Sales – Newsy Brian Hunt, Head of OTT/CTV Advertising Sales - CompulseOTT Dean Mandel, VP, Advertising Sales – Syncbak/SBTV Jim Keller, VP, National Advertising - Hulu Carolyn Sheflin, VP, National & Enterprise Advanced Advertising Sales – Spectrum Reach Kevin Arrix, SVP – Dish Media Sales
2:25 - 2:40 pm
2:40 - 3:20 pm
“Big Think” Presentation/Conversation
Presenters: Pete Doe, Chief Research Officer - Clypd (Chair, Advanced Target Standards Group) Helen Katz, Senior Vice President, Global Director, Analytics & Insight - Publicis Media David Ernst, Vice President, Advanced Television & Digital Analytics - A+E Networks
3:20 - 4:00 pm
Reality-Check Roundtable: Cross-Channel Ad Planning/Buying/Selling
As video content expands exponentially across an increasing array of distribution environments, advertisers and their agencies continue to struggle with how to reach viewers in a unified and holistic manner that optimizes ad budgets for effectiveness and efficiency across the historically misaligned metrics of “TV” and “digital”. In this panel, we discuss how media planning, buying and TV/video ad selling is adapting to the new realities of ad-supported cross-channel video.
Moderator: Bill Wise, CEO – MediaOcean
Panelists: Lance Neuhauser, CEO – 4C Insights Mark Gorman, CEO – Matrix Solutions Ross McCray, CEO – VideoAmp Jay Nielsen, VP, Product Leadership – Nielsen
4:00 - 4:40 pm
Panel Discussion: Can TV Advertising’s Creative Capabilities Keep Up?
Much of the technological innovation in TV/video advertising to date has centered around improvements in areas such as data-enabled targeting, holistic audience measurement and programmatic buying/selling efficiencies. But is the “last mile” of creative execution ready to take full advantage of dynamically-served data-driven targeting environments? We discuss the elephant in the room with a star panel.
Moderator: Matt Timothy, CRO – Extreme Reach
Panelists: Tal Chalozin, Co-Founder/CTO – Innovid Marc Guldimann, Founder/CEO – Parsec Media Jocelyn Lee, Head of Media Strategy & Ad Technology – Heat + Deloitte Digital
4:40 - 5:00 pm
Advanced TV Advertising Awards – Presented by iSpot.tv
Presenter: Emily Wood, Director, Business Development – iSpot.tv
Broadcasting & Cable along with Multichannel News will present the Advanced Advertising Leadership Awards at the 6th annual NYC Television & Video Week. These awards honor companies that are transforming and dominating the world of marketing. The winners are chosen based on metrics including innovation, iSpot.tv’s Digital Share of Voice rankings for the first six months of the year, and overall campaign effectiveness. Recognized for surpassing industry standards, these leaders will be honored at the Advanced Advertising Summit in New York City on November 1, 2018.
2018 Award Winners
Pepsi TV Commercial
KFC Crispy Colonel Sandwich TV Commercial
"Anna Faris Goes to the Movies"
Atom Tickets TV Commercial
"What Every Racer Needs"
2018 Kia Stinger TV Commercial
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