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Register November 1, 2018 | Westin NY at Times Square
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Advanced Advertising

Advertising is evolving in fundamental ways. Technology, digital, programmatic, mobile and personalization are changing everything.

This is your chance to stay current with exciting new trends in data automation, data-enabled TV ad buying & selling, measurement, new technology, TV attribution, local advertising, blockchain and more.

You'll have lots of face time with tech leaders, brands, agencies and C-suite leaders.

Register

Why Attend

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Network with peers, industry leaders and technology innovators

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Attend in-depth sessions that will give you the tools to stay one step ahead

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Gain unique insights into what new metrics can do for your business

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Develop your new programmatic strategies, meet the providers ready to share advertising solutions

OPENING KEYNOTE PRESENTERS

Dave Morris

EVP, Advanced Advertising & Client Partnerships
CBS

Laura Nathanson

EVP, Client and Audience Solutions
Disney ABC

Shane Peros

Managing Director, Global Broadcast Partner Business Solutions
Google

SPEAKERS

Dan Ackerman

Chief Revenue Officer
SambaTV

Scott Bender

Global Head of Publisher Strategy & Business Development
Prohaska Consulting

Krishan Bhatia

EVP, Business Operations & Strategy
NBC Universal

Mike Bologna

President, one2one Addressable
Cadent

Tal Chalozin

Co-Founder/CTO
Innovid

Jane Clarke

CEO, Managing Director
Coalition for Innovative Media Measurement (CIMM)

Terry Cohen

SVP, Media & Data
American Association of Advertising Agencies (AAAAs)

Sean Cunningham

President and CEO
Video Advertising Bureau

Brad Danaher

Director of TV Solutions
Experian

Pete Doe

Chief Research Officer
Clypd

Madeline Doub

Investment Manager
Wieden+Kennedy

David Ernst

Vice President, Advanced Television & Digital Analytics
A&E Television

Ian Ferreira

EVP, Programmatic
WideOrbit

Mark Gorman

CEO
Matrix Solutions

Marc Guldimann

Founder & CEO
Parsec

Tim Hanlon

Founder/CEO
The Vertere Group, LLC

Kristen Held

Senior Vice President, Performance Media
AdMore

Brian Hunt

Head of OTT/CTV Advertising Sales
CompulseOTT

Helen Katz

Senior Vice President, Global Director, Analytics & Insight
Publicis Media

Jim Keller

VP, Advertising Sales
Hulu

Keith Kryszczun

SVP of Global Technology Sales
Cadent

Jon Lafayette

Business Editor
Broadcasting & Cable

Jocelyn Lee

Head of Media Strategy & Ad Technology
Heat + Deloitte Digital

Adam Lowy

Director, Advanced TV & Digital Sales
Dish Media Sales

Dean Mandel

VP, Advertising Sales
Syncbak/SBTV

Sean McCarron

Senior Director, Product Marketing
VideoAmp

Ross McCray

CEO
VideoAmp

Lance Neuhauser

CEO
4C Insights

Jay Nielsen

Senior Director, Product Leadership
Nielsen

Chris Pizzurro

Head of Sales & Marketing
Canoe Ventures

Danielle Prushan

Senior Investor
Wieden+Kennedy

Ken Ripley

VP, Advertising Sales
Newsy

Steve Schachter

VP. Business Development and Distribution
Cannella Media

Carolyn Sheflin

Director, Digital Sales
Spectrum Reach

Jim Spaeth

Partner
Sequent Partners

Julie Sterling

Director, Broadcast Partnerships
Google

Matt Timothy

Chief Revenue Officer
ExtremeReach

Bill Wise

Founding CEO
Mediaocean

Emily Wood

Director, Business Development
iSpot.tv


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LAST YEAR’S ATTENDEES

  • ABC
  • AE
  • AMC
  • AMEX
  • at&t
  • BMW
  • CBS
  • Comcast
  • Discovery
  • facebook
  • Google
  • hulu
  • IBM
  • Johnson & johnson
  • L'Oreal
  • MasterCard
  • Maybelline
  • Metlife
  • PepsiCo
  • PNC
  • Prudential
  • Ralph Lauren
  • Samsung
  • Spectrum
  • Target
  • The Weather Channel
  • Turner
  • Verizon
  • Viacom
  • Weight Watchers

PROGRAM

November 1, 2018


8:00 - 9:00 am

Registration Opens & Continental Breakfast

9:00 - 9:10 am

Welcoming Comments

  • Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – Future plc
  • Tim Hanlon, Founder & CEO, The Vertere Group

9:10 - 9:40 am

Opening Keynote Presentation/Conversation: "Reimagine the Commercial Break"

The future of the TV experience is being planned for and built today. As traditional linear television and digital video continue to blur into "advanced TV," media and technology executives are diligently working through complex and potentially paradigm-changing challenges - such as direct-to-consumer distribution, next-gen content carriage/retrans agreements, programmatic ad selling, and cross-platform viewing measurement. Google’s Shane Peros will host a candid conversation with senior leaders from two top programmers who are addressing these challenges through the concurrent strategic prisms of business, technology, and partnerships.

Presenters:
Shane Peros, Managing Director, Global Broadcast Partner Business Solutions – Google
Laura Nathanson, EVP, Client and Audience Solutions – Disney ABC
Dave Morris, EVP, Advanced Advertising & Client Partnerships – CBS

9:40 - 10:20 am

Reality-Check Roundtable: Programmatic TV

Programmatic functionality is the foundational “ground floor” for all things Advanced Advertising – and there is little doubt that automating the processes of ad buying and selling, while improving cost efficiencies, are crucial to keeping up with an increasingly complicated and sophisticated set of digitally-infused workflows. We check in with some of advertising’s leading players to see where things stand in TV’s programmatic evolution, including the potential role of blockchain in enhancing ad transactions.

Moderator:
Scott Bender, Global Head of Publisher Strategy & Business Development – Prohaska Consulting

Panelists:
Ian Ferreira, EVP, Programmatic – WideOrbit
Chris Pizzurro, Head of Sales & Marketing – Canoe
Kristen Held, Senior Vice President, Performance Media - AdMore

10:20 - 10:35 am

Networking Break

10:35 - 11:15 am

“Big Think” Presentation/Conversation: TV Attribution

As more granular television exposure data becomes available, television networks and other video platforms have taken a page from the digital playbook. Linking exposure and outcome data at the device or household level has enabled TV attribution and with it the promise of measuring and improving campaign performance in-flight. Three leaders in this evolving industry will share early findings from their upcoming report of leading television attribution providers who are now incorporating data from smart TVs and set-top boxes.

Presenters:
Jane Clarke, Managing Director – Coalition for Innovative Media Measurement (CIMM)
Terry Cohen, SVP, Media & Data – American Association of Advertising Agencies (AAAAs)
Jim Spaeth, Partner – Sequent Partners

11:15 - 12:00 pm

Reality-Check Roundtable: Data-Enabled TV Ad Buying/Selling

A plethora of first- and third-party data is enabling advertisers and content providers alike to tap into TV’s advanced potential for ad targeting by creating more precise and proprietary marketing target segments – far beyond classic Nielsen ratings or demographic reach proxies. This discussion will explore the latest developments in and expectations from data-enabled TV advertising – from both sides of the buying/selling relationship.

Moderator:
Sean Cunningham, President & CEO – Video Advertising Bureau

Panelists:
Brad Danaher, Director of TV Solutions – Experian
Keith Kryszczun, SVP of Global Technology Sales – Cadent
Dan Ackerman, Chief Revenue Officer – SambaTV
Jessica Hindlian – LiveRamp

12:00 - 1:15 pm

Networking Topic Table Lunch

Join us for a grab-and-go lunch before heading back to participate in the Networking Topic Table Lunch!

Advanced Advertising dives deeply into the hottest discussion topics around the future of TV advertising and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes.

TV + Data Targeting
Brad Danaher, Director of TV Solutions – Experian

Performance-Based Programmatic TV
Steve Schachter, VP, Business Development and Distribution – Cannella Media
TV Advertising ROI
Keith Kryszczun, SVP of Global Technology Sales – Cadent

OTT & CTV Video Advertising
Brian Hunt, Head of OTT/CTV Advertising Sales – CompulseOTT

Advanced Local TV/Video Advertising
Spectrum Reach

1:15 - 1:45 pm

Post-Lunch Keynote Presentation/Conversation

Presenter:
Krishan Bhatia, EVP, Business Operations & Strategy - NBC Universal

Interviewer:
Jon Lafayette. Business Editor, Broadcasting & Cable

1:45 - 2:30 pm

Panel Discussion: TV Advertising’s Main-Streaming Opportunity

Back in June, industry research firm Comscore declared over-the-top TV/video viewing to be a mainstream media activity in the majority of US households – with plenty of growth yet to come. While subscription VOD services like Netflix and Amazon Prime have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu and TubiTV are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money. This panel of front-line experts will discuss what that means for 'TV' advertising in the years ahead.

Moderator:
Mike Bologna, President, one2one Addressable – Cadent

Panelists:
Ken Ripley, VP, Advertising Sales – Newsy
Brian Hunt, Head of OTT/CTV Advertising Sales - CompulseOTT
Dean Mandel, VP, Advertising Sales – Syncbak/SBTV
Jim Keller, VP, National Advertising - Hulu
Carolyn Sheflin, Director, Digital Sales – Spectrum Reach
Adam Lowy, Director, Advanced TV & Digital Sales – Dish Media Sales

2:25 - 2:40 pm

Networking Break

2:40 - 3:20 pm

“Big Think” Presentation/Conversation

Presenters:
Pete Doe, Chief Research Officer - Clypd (Chair, Advanced Target Standards Group)
Helen Katz, Senior Vice President, Global Director, Analytics & Insight - Publicis Media
David Ernst, Vice President, Advanced Television & Digital Analytics - A+E Networks

3:20 - 4:00 pm

Reality-Check Roundtable: Cross-Channel Ad Planning/Buying/Selling

As video content expands exponentially across an increasing array of distribution environments, advertisers and their agencies continue to struggle with how to reach viewers in a unified and holistic manner that optimizes ad budgets for effectiveness and efficiency across the historically misaligned metrics of “TV” and “digital”. In this panel, we discuss how media planning, buying and TV/video ad selling is adapting to the new realities of ad-supported cross-channel video.

Moderator:
Bill Wise, CEO – MediaOcean

Panelists:
Lance Neuhauser, CEO – 4C Insights
Julie Sterling, Director, Broadcast Partnerships – Google
Mark Gorman, CEO – Matrix Solutions
Ross McCray, CEO – VideoAmp
Jay Nielsen, Senior Director, Product Leadership – Nielsen

4:00 - 4:40 pm

Panel Discussion: Can TV Advertising’s Creative Capabilities Keep Up?

Much of the technological innovation in TV/video advertising to date has centered around improvements in areas such as data-enabled targeting, holistic audience measurement and programmatic buying/selling efficiencies. But is the “last mile” of creative execution ready to take full advantage of dynamically-served data-driven targeting environments? We discuss the elephant in the room with a star panel.

Moderator:
Matt Timothy, CRO – Extreme Reach

Panelists:
Tal Chalozin, Co-Founder/CTO – Innovid
Marc Guldimann, Founder/CEO – Parsec Media
Jocelyn Lee, Head of Media Strategy & Ad Technology – Heat + Deloitte Digital

4:40 - 5:00 pm

Advanced TV Advertising Awards – Presented by iSpot.tv

Presenter:
Emily Wood, Director, Business Development – iSpot.tv

Recipients:
KFC: "Bossa Crispy"

  • Madeline Doub, Investment Manager – Wieden+Kennedy
  • Danielle Prushan, Senior Investor – Wieden+Kennedy

4:55 - 5:00 pm

Closing Thanks

  • Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – Future plc
  • Tim Hanlon, Founder & CEO, The Vertere Group

5:00 pm

End-of-Day Cocktails


*Agenda Subject to Change

TICKETS

GROUP RATES
More than 5 people interested in attending?

Contact Lauren Sullivan
for group rates.

STANDARD RATE

$699

Advanced Advertising Leadership Awards

Broadcasting & Cable along with Multichannel News will present the Advanced Advertising Leadership Awards at the 6th annual NYC Television & Video Week. These awards honor companies that are transforming and dominating the world of marketing. The winners are chosen based on metrics including innovation, iSpot.tv’s Digital Share of Voice rankings for the first six months of the year, and overall campaign effectiveness. Recognized for surpassing industry standards, these leaders will be honored at the Advanced Advertising Summit in New York City on November 1, 2018.

2018 award winners to be announced.


2017 Award Winners

"Scooter"

Google Pixel TV Commercial

"Hello Home"

PNC Bank TV Commercial

"Happy Together"

Target TV Commercial

SPONSORS & PARTNERS

PRESENTING

  • Google

GOLD

  • 605.tv
  • Cross MediaWorks
  • ExtremeReach
  • Sinclair Broadcast Group
  • VideoAmp
  • Wide Orbit

SILVER

  • 4C Insights
  • AdMore
  • Canoe
  • Dish
  • Experian
  • iSpot.tv
  • Mediaocean
  • Nielsen Gracenote
  • Samba TV
  • Charter/SpectrumReach

BRAND

  • Tavant

Want to sponsor this event?

VENUE

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Westin New York at Times Square

Westin New York at Times Square

270 West 43rd Street at Eighth Avenue

Times Square hotels are among the most sought after locations in New York city, and the Westin New York at Times Square is the premier choice for those in the know. The heart of New York beats strongest in Times Square: hotels, shows, shopping and fine dining are all just moments away from each other!

The Westin New York offers a refreshing hotel experience in the heart of Midtown Manhattan. The impressive 45-story tower distinguishes this 873-room landmark hotel located in the heart of Broadway - within walking distance of 40 theatres and world-famous shops and restaurants. Luxurious rooms and suites feature Heavenly Beds® and Heavenly Baths®. Guests can take advantage of the indoor parking garage located across the street where Westin Guests will be offered preferred pricing if staying at the hotel.

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CONTACT US

Tim Hanlon
Speaking Opportunities
Charlie Weiss
Sponsorship Opportunities
Kelly Boon
Corporate Events Director
Brie Johnson
Events Manager
Melissa Cremades
Marketing & Media Partnerships

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