Panel Discussion: TV Advertising’s Main-Streaming Opportunity
Back in June, industry research firm Comscore declared over-the-top TV/video viewing to be a mainstream media activity in the majority of US households – with plenty of growth yet to come. While subscription VOD services like Netflix and Amazon Prime have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu and TubiTV are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money. This panel of front-line experts will discuss what that means for 'TV' advertising in the years ahead.
Mike Bologna, President, one2one Addressable – CadentPanelists:
Ken Ripley, VP, Advertising Sales – Newsy
Brian Hunt, Head of OTT/CTV Advertising Sales - CompulseOTT
Dean Mandel, VP, Advertising Sales – Syncbak/SBTV
Jim Keller, VP, National Advertising - Hulu