CEO & Co-Founder
Andre Swanston is a proven leader and entrepreneur with a wide range of experience in marketing, finance, and starting and growing companies. As CEO and co-founder of Tru Optik, the only measurement, segmentation, and attribution company that works across the entire over-the-top TV (OTT) ecosystem. He has led Tru Optik’s business development, product innovation and go to market strategy.
Today, Tru Optik houses more proprietary data on the global digital consumption of long from professionally produced media and entertainment than Apple, Facebook, Google or Amazon. It has made a name for itself by making web-like ad targeting and measurement a reality across OTT and connected TV.
Under Andre’s leadership, Tru Optik has become the preferred Over-the-top data and technology partner for many of the world’s largest media companies, brands, and agencies.
Before founding Tru Optik, Andre served as a Vice President of Investments at JP Morgan Chase and also led the Media and Entertainment division at a boutique investment bank in New York City. Prior to that, Andre was one of the preeminent producers of special events and concerts in the north east United States. He owned one of the region’s largest night clubs and has worked with some of the largest millennial-facing brands and entertainers in the world. Andre holds a bachelor’s degree in Economics from the University of Connecticut.