Full Name
Terry Hurlbutt
Job Title
Vice President and General Manager, GMA Digital
Company
ABC News
Bio
Terry Hurlbutt serves as Vice President and Executive Editor for ABC News Digital. In this integral role, she will oversee the editorial operations of ABC News’ digital brands – ABC News, FiveThirtyEight and GMA Digital.
Prior to this position, Hurlbutt led “Good Morning America’s” rapid news and lifestyle-focused digital expansion, including content creation, distribution, opening of new revenue streams and identifying opportunities to expand audience reach. During her tenure GMA Digital launched a new website, a newsletter and a robust, original slate of video franchises and features. From spotlights on first generation college students, including a special message from former first lady Michelle Obama, and women running for office in the 2018 midterm elections to stars offering advice to their younger selves in “Take It From Me,” Hurlbutt’s content and distribution strategy grew GMA’s target audience by 70% in its first year.
Hurlbutt joined ABC News in 2015 and launched the News division’s first Audience Development team and developed strategies across the Disney | ABC Television Group’s brand portfolio, including ABC Entertainment, Freeform and Disney Channel. She instituted a data-driven focus on content and distribution decisions that impact news alerts, live-streaming, mobile-first programming best practices and new initiatives including Google AMP, Facebook Instant Articles and Facebook Live.
Hurlbutt previously worked at Google and YouTube, where she co-led North America partnerships for the launch of YouTube Kids, led the lifestyle vertical for the first wave of YouTube Originals, and managed strategy for media partnerships across Google. She is a graduate of Stanford University and received her MBA from UCLA.
Prior to this position, Hurlbutt led “Good Morning America’s” rapid news and lifestyle-focused digital expansion, including content creation, distribution, opening of new revenue streams and identifying opportunities to expand audience reach. During her tenure GMA Digital launched a new website, a newsletter and a robust, original slate of video franchises and features. From spotlights on first generation college students, including a special message from former first lady Michelle Obama, and women running for office in the 2018 midterm elections to stars offering advice to their younger selves in “Take It From Me,” Hurlbutt’s content and distribution strategy grew GMA’s target audience by 70% in its first year.
Hurlbutt joined ABC News in 2015 and launched the News division’s first Audience Development team and developed strategies across the Disney | ABC Television Group’s brand portfolio, including ABC Entertainment, Freeform and Disney Channel. She instituted a data-driven focus on content and distribution decisions that impact news alerts, live-streaming, mobile-first programming best practices and new initiatives including Google AMP, Facebook Instant Articles and Facebook Live.
Hurlbutt previously worked at Google and YouTube, where she co-led North America partnerships for the launch of YouTube Kids, led the lifestyle vertical for the first wave of YouTube Originals, and managed strategy for media partnerships across Google. She is a graduate of Stanford University and received her MBA from UCLA.
