Leonardo Bittan has been a key member during the launch and management of various consumer software products for HBO, notably including HBO GO, in Latin America. He builds strategic relationships with HBO partners such as Apple, Google, device manufacturers, and PayTV operators in the region. Bittan has driven subscriber growth and revenue through new subscription models as well as retention marketing and has been a major contributor in HBO's customer-focused strategy, while leveraging data-driven decision-making. Before joining HBO in 2010, he was a digital marketing strategist for McCann Worldgroup.