Kate Zuckerman
Director of Special Events
As Director of Special Events, Kate Zuckerman is responsible for organizing and communicating CBS News coverage of breaking news as well as scheduled major events such as the death of Senator John McCain, the Brett Kavanaugh hearings, President George H.W. Bush’s funeral, the Singapore and Hanoi Summits, and Robert Mueller’s testimony. Working closely with CBS Entertainment, CBS Sports, CBS Affiliate Relations, Broadcast Distribution and Air Control, she ensures Special Reports on the network are integrated seamlessly with local programming across all time zones.
Growing up, Zuckerman recalls flipping through the pages of trade magazines. “I was there for the content and absorbed as much information as possible.” Her father Stuart, then Vice President, National Sales at Katz Communications, Inc., began to write her at sleepaway camp (a cabin of 11 year old girls served as a unique demographic): would they rather watch The Fresh Prince of Bel-Air or Saved by the Bell? “I knew then that I wanted to be a part of communicating through the medium of television,” Zuckerman said.
She joined the CBS Corporation as a member of the page program. Assigned to control rooms, audience services and advertising and promotion, she was discovered by the news division and quickly hired as an Associate Producer for Broadcast Marketing. In that role, she began traveling to Super Bowls, Conventions, Debates and industry functions.
From 2006 to 2007, Zuckerman produced promos in the control room and in the field for The Early Show - the precursor to CBS This Morning. Later, she marketed 48 Hours as the affiliate Producer responsible for the broadcast. She set schedules for talent, produced content and crosstalks for 200+ CBS affiliates, and increased visibility for the show in the top 10 markets. As a Senior Producer on the CBS Evening News, Zuckerman worked alongside veteran journalists Bob Schieffer, Katie Couric and Scott Pelley. She successfully reimagined the promotional arm of that broadcast; establishing a workflow to notify the affiliate body of day-of-air pieces, on camera anchor/correspondent teases and graphics, and future marketing opportunities.
Named Director of Broadcast Marketing in 2011, Zuckerman played an integral role in the network’s long form coverage of Campaigns 2012, 2014, 2016 and 2018.
With a strategic vision for promotion and partnerships, she continues to work to maximize awareness of the CBS News brand. This summer, she traveled with Norah O’Donnell on an affiliate tour across the country ahead of the launch of the new CBS Evening News. Zuckerman graduated from Washington University in St. Louis with a bachelor of arts in psychology and a minor in women and gender studies. She lives in New York City.
Growing up, Zuckerman recalls flipping through the pages of trade magazines. “I was there for the content and absorbed as much information as possible.” Her father Stuart, then Vice President, National Sales at Katz Communications, Inc., began to write her at sleepaway camp (a cabin of 11 year old girls served as a unique demographic): would they rather watch The Fresh Prince of Bel-Air or Saved by the Bell? “I knew then that I wanted to be a part of communicating through the medium of television,” Zuckerman said.
She joined the CBS Corporation as a member of the page program. Assigned to control rooms, audience services and advertising and promotion, she was discovered by the news division and quickly hired as an Associate Producer for Broadcast Marketing. In that role, she began traveling to Super Bowls, Conventions, Debates and industry functions.
From 2006 to 2007, Zuckerman produced promos in the control room and in the field for The Early Show - the precursor to CBS This Morning. Later, she marketed 48 Hours as the affiliate Producer responsible for the broadcast. She set schedules for talent, produced content and crosstalks for 200+ CBS affiliates, and increased visibility for the show in the top 10 markets. As a Senior Producer on the CBS Evening News, Zuckerman worked alongside veteran journalists Bob Schieffer, Katie Couric and Scott Pelley. She successfully reimagined the promotional arm of that broadcast; establishing a workflow to notify the affiliate body of day-of-air pieces, on camera anchor/correspondent teases and graphics, and future marketing opportunities.
Named Director of Broadcast Marketing in 2011, Zuckerman played an integral role in the network’s long form coverage of Campaigns 2012, 2014, 2016 and 2018.
With a strategic vision for promotion and partnerships, she continues to work to maximize awareness of the CBS News brand. This summer, she traveled with Norah O’Donnell on an affiliate tour across the country ahead of the launch of the new CBS Evening News. Zuckerman graduated from Washington University in St. Louis with a bachelor of arts in psychology and a minor in women and gender studies. She lives in New York City.