Dana is a solutions focused leader driving transformational change and media evolution within Bloomberg during her 15 year tenure. Throughout her career Dana has continued to push the envelope of video and content practices by balancing operational constraints and business needs to take advantage of technology evolution to deliver the best product possible. Thriving in the fast-paced, high-volume production environment of Bloomberg, blending executive strategy with ‘in the trenches’ execution and awareness to steer products to success. She leads a 24-hour global video operations team servicing internal and external facing linear and digital distributions across platforms. Dana plays a crucial role within Bloomberg’s network of video products advising and collaborating with global content creation teams spanning post-production, creative design, media asset management, digital publishing, syndication, distribution and software development. She is a catalyst for technology and operational optimization, product design, and system integration to delivering content in scalable and improved multi-platform growth.