Mr. Benjamin Maughan is the Vice President of New Ventures at TiVo. He leads business development, product, and client services within the data and advertising Viewership Data business group. His responsibilities include all business and technology partnerships for TiVo’s advertising technology stack as well as development and support of TiVo’s core data product, TiVo TV.
Benjamin has partnered with media technology players across the ad tech ecosystem, including Altice, Cox, Nielsen, Kantar, Experian, Acxiom, LiveRamp, Amazon, Google, Oracle, Adobe, Viacom, Turner and Publicis. Benjamin helps brands, agencies and publishers leverage TV Viewership Data to maximize the value of their marketing efforts through data-driven insights. Benjamin has 20 granted patents, with an additional 35 patents pending.
Previously, Benjamin was at Neustar in Corporate Strategy where he led the integration of TargusInfo and the review of the Aggregate Knowledge acquisition. Prior to Neustar, Benjamin was the Head of Business Operations for Cisco’s Sports and Entertainment Solutions Group, an internal start-up focused on the sports vertical led by its StadiumVision and ConnectedStadium WiFi solutions.
Benjamin earned his MBA at Brigham Young University. While in school, Benjamin co-founded Klymit, a successful outdoor gear and apparel company.