Andrea Lipstein is SVP of Product Marketing at Nielsen, driving client adoption of the company’s Planning, Activation and Audience Measurement solutions across its National, Local and Digital businesses. In her role, Andrea leads internal product education and training, external positioning and messaging, roadmap maintenance/communication and product-centric client forums including the company’s National Client Meeting. She collaborates closely with Nielsen Commercial and Product leaders to drive sales enablement, go-to-market and lead generation initiatives.