How Paramount’s Vantage Gave Boerhinger’s Jardiance a Boost

Katherine Freeley, Head of the Media Center of Excellence at Boehringer-Ingelheim, and Travis Scoles, executive VP at  Paramount, describe how Boehringer was able to use Paramount’s Vantage advanced advertising platform to generate increased reach for a campaign for Jardiance. Viewers who saw the ads were more likely to visit their health care provider compared to a control group.