Name
Midday Keynote Fireside Chat - Cracking the Code: Reinventing Legacy Local News
Date & Time
Tuesday, September 10, 2024, 12:15 PM - 12:45 PM
Speakers
Michael Malone - B+C Multichannel News
Jennifer Mitchell - Paramount/CBS News and Stations
Adrienne Roark - Paramount/CBS News and Stations
Jennifer Mitchell - Paramount/CBS News and Stations
Adrienne Roark - Paramount/CBS News and Stations



Description
Midday Keynote Fireside Chat - Cracking the Code: Reinventing Legacy Local News
Join Jennifer Mitchell, president of Stations and Digital, CBS News and Stations, and Adrienne Roark, president of Editorial and Newsgathering, CBS News and Stations, as they share their playbook and streaming strategy on reinventing local news through data and innovation, and how collaboration between local and national newsrooms have been the gamechanger to transforming legacy CBS News and Stations to a next-generation news organization.