Name
Cultural Resonant Hispanic TV Content | Driving Campaign Effectiveness Through Nuanced Personas
Date & Time
Wednesday, September 11, 2024, 11:00 AM - 11:30 AM
Speakers
Stacie de Armas - Nielsen
Carlos Santiago - Santiago Solutions Group, Inc. / Cultural Inclusion Acceleratorᵀᴹ
Carlos Santiago - Santiago Solutions Group, Inc. / Cultural Inclusion Acceleratorᵀᴹ


Description
Cultural Resonant Hispanic TV Content | Driving Campaign Effectiveness Through Nuanced Personas
Explore how cultural authenticity is transforming Hispanic viewership, engagement with targeted personas, and campaign effectiveness. Learn strategies for selecting resonant content using CIIM’s cultural insights and Nielsen's data by discovering how top-performing shows across advanced personas can boost your content's cultural appeal and optimize ads’ impact