Name
Cultural Resonant Hispanic TV Content | Driving Campaign Effectiveness Through Nuanced Personas
Date & Time
Wednesday, September 11, 2024, 11:00 AM - 11:30 AM
Stacie de Armas Carlos Santiago
Description

Cultural Resonant Hispanic TV Content | Driving Campaign Effectiveness Through Nuanced Personas

Explore how cultural authenticity is transforming Hispanic viewership, engagement with targeted personas, and campaign effectiveness. Learn strategies for selecting resonant content using CIIM’s cultural insights and Nielsen's data by discovering how top-performing shows across advanced personas can boost your content's cultural appeal and optimize ads’ impact