Name
Morning Keynote: Opportunities for Growth of Local Hispanic TV
Date & Time
Wednesday, September 11, 2024, 9:45 AM - 10:15 AM
Michael Malone Jose Cancela
Description

Morning Keynote: Opportunities for Growth of Local Hispanic TV

A top executive from a Spanish-language TV station group shares his thoughts on the increasing influence of Spanish-speaking and bilingual audiences in the marketplace and discusses how their influence has impacted the value that Spanish-language media is bringing to local communities across the nation. Additionally, our guest shares how Spanish-language media is preparing to provide new opportunities for programmers and advertisers to align to engage Hispanic audiences across platforms in 2025 and beyond.