Travis Scoles is Executive Vice President of Advanced Advertising at Paramount. In this role, Scoles oversees all aspects of Vantage, Paramount’s advanced advertising solution, as well as other internal data optimization and analysis products. He is also responsible for managing key efforts in currency and measurement innovation on behalf of the company. A trailblazer in advanced advertising, Scoles plays a key role in driving industry-wide understanding and adoption of a multi-currency marketplace in addition to shepherding thought and product leadership in service of the industry.
  
Scoles joined the company, formerly ViacomCBS, to lead product strategy and development as well as operations for Vantage. Prior to joining Paramount, he worked in the consulting space on quantitative research, media analytics, and media optimization.

Scoles has been recognized for his foresight and strategic thinking in Ad Age 40 under 40 as well as Broadcasting + Cable and Multichannel News’ 40 under 40 lists. He also serves as Chairman of the U.S. Joint Industry Committee’s Board of Directors.

Scoles lives in Darien, CT with his wife and two children.