Sheila Bruce is the Senior Vice President of FOX Ad Sales for the FOX Television Station Group, consisting of 29 full power broadcast television stations in the U.S., including 14 of the top 15 largest DMAs and 11 duopoly markets including NY, LA, and Chicago. Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, FOX owned & operated television Stations collectively produce approximately 1200 hours of local news each week. 

Sheila has more than 25 years in station sales experience with a significant emphasis on local client and community-focused partnerships. In her new role, she is responsible for leveraging the power of FOX’s market-leading local news content, live sports and digital/streaming platforms to our local and national advertising partners. Sheila joined WJBK FOX 2 Detroit in 1994 and spent two years as an Account Executive before she was elevated to Local Sales Manager. Since 2001, she has served as Vice President and General Sales Manager for the station. Throughout her tenure, she has led the most senior sales team in the history of Detroit to grow the most successful FLX sales on both linear and digital, across the entire FTS group. 

Sheila graduated from Marist College. She is married and with three children and based in metro Detroit.